Pulses Advertising in India
We track 4 Pulses advertisers in India, and Parrys runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of Pulses ads run on outdoor.
The category runs the most ads in October.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
Pulses splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Parrys leads Pulses.
ads from Parrys, more than any other Pulses advertiser.
This is the number of Pulses ads each advertiser ran.
Where pulses runs locally.
Top cities for Pulses print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Pulses advertising.
Who is the biggest advertiser in Pulses?
Parrys ran the most ads here.
Which medium dominates Pulses advertising?
Outdoor leads at about 100% of the category's ads.
Campaigns we have run in Pulses
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Outdoor built around a menu line and four outlet addresses
A multi-city restaurant chain has to sell the food and the location in the same three seconds. The hoardings led with the appetite line, that ghee makes the taste, on a single dominating dish image, then closed with the four outlets by name: Club Road and Lalpur in Ranchi, Golmuri Chowk in Jamshedpur and Salt Lake in Kolkata. Sites were taken near the outlets themselves so the address list read as directions rather than as a corporate footer.
Listing every outlet on every site means one creative works across three cities without a separate version for each, and a diner in any of them finds the nearest branch on the board. Leading with the dish rather than the logo is what makes a restaurant hoarding stop traffic.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Pulses
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.