These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Fruits & Vegetable Advertising in India

TLDR

We track 3 Fruits & Vegetable advertisers in India, and Zespri Kiwi runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
3
Category leader
Zespri Kiwi
Top medium
Outdoor (100%)
Peak month
September
01

100% of Fruits & Vegetable ads run on outdoor.

The category runs the most ads in September.

Sep'24
Mar'24Sep'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Fruits & Vegetable splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Zespri Kiwi leads Fruits & Vegetable.

AdvertiserAds run
01
Zespri Kiwi
57
02
THE EUROPEAN UNION
29
03
Kesho Food & Beaverage Pvt.ltd.
2
57

ads from Zespri Kiwi, more than any other Fruits & Vegetable advertiser.

What this means

This is the number of Fruits & Vegetable ads each advertiser ran.

Where fruits runs locally.

Top cities for Fruits & Vegetable print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
70
Mumbai
16
Patna
2

The short answers.

Optimised for the questions people, and AI engines, actually ask about Fruits & Vegetable advertising.

Who is the biggest advertiser in Fruits & Vegetable?

Zespri Kiwi ran the most ads here.

Which medium dominates Fruits & Vegetable advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Fruits & Vegetable

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Nam Cold · Food & Beverage

Hoardings across the Northeast, in the local script

National creative usually reaches the Northeast last and in the wrong language. This ran the other way: hoardings across the hill towns carried the nasal drop message with the brand name set in the local script alongside English, on rooftop and roadside sites at the junctions and market approaches that carry the town’s whole traffic. The symptom list stayed in English, where the pharmacy conversation already happens.

What it delivered

Setting the brand name in the regional script signals that the product is meant for that market rather than shipped into it, which matters in a category bought on trust at the counter. Junction sites in hill towns concentrate a whole town’s movement in a way a city site never does.

Format Roadside and rooftop hoardings
Market Northeast India
Language Local script and English
Nam Cold rooftop hoarding carrying the brand name in the local script
Nam Cold roadside hoardings at hill town junctions

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.