These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Frozen Food Advertising in India

TLDR

We track 4 Frozen Food advertisers in India, and Venkateshwara Hatcharies runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
4
Category leader
Venkateshwara Hatcharies
Top medium
Outdoor (100%)
Peak month
January
01

100% of Frozen Food ads run on outdoor.

The category runs the most ads in January.

Jan'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Frozen Food splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Venkateshwara Hatcharies leads Frozen Food.

AdvertiserAds run
01
Venkateshwara Hatcharies
9
02
Mccain
8
03
VENKYS
3
04
Sneha Fresh Chicken
2
9

ads from Venkateshwara Hatcharies, more than any other Frozen Food advertiser.

What this means

This is the number of Frozen Food ads each advertiser ran.

Where frozen runs locally.

Top cities for Frozen Food print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Pune
12
Delhi Ncr
8
Hyderabad
2

The short answers.

Optimised for the questions people, and AI engines, actually ask about Frozen Food advertising.

Who is the biggest advertiser in Frozen Food?

Venkateshwara Hatcharies ran the most ads here.

Which medium dominates Frozen Food advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Frozen Food

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Foodstories · Food & Beverage

Bus shelter domination in a single delivery catchment

A sixty minute delivery promise only means something inside the area it can serve, so the buy stayed inside it. The whole bus shelter at Powai was taken, the header running the product story and the back panels carrying the delivery promise, the app QR code and the phone number, so the structure read as one message rather than three competing ones. Naming Powai in the copy made the promise checkable by the person reading it.

What it delivered

Taking every panel removes competing advertisers from the field of view and gives one advertiser the whole dwell time of a waiting audience. Because the site sits inside the delivery radius, everyone who reads it is someone the service can actually serve.

Format Full bus shelter
Market Powai, Mumbai
Message Delivery in 60 minutes
Full Foodstories bus shelter at Powai with the header and all back panels branded
The Foodstories shelter header carrying the product story and the app QR code

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.