These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Egg Advertising in India

TLDR

We track 2 Egg advertisers in India, and National Egg Co-ordination runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
2
Category leader
National Egg Co-ordination
Top medium
Outdoor (100%)
Peak month
June
01

100% of Egg ads run on outdoor.

The category runs the most ads in June.

Feb'24
Jan'24Jun'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Egg splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

National Egg Co-ordination leads Egg.

AdvertiserAds run
01
National Egg Co-ordination
15
02
Total Foods
4
15

ads from National Egg Co-ordination, more than any other Egg advertiser.

What this means

This is the number of Egg ads each advertiser ran.

Where egg runs locally.

Top cities for Egg print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Pune
8
Hyderabad
7
Kolkatta
4

The short answers.

Optimised for the questions people, and AI engines, actually ask about Egg advertising.

Who is the biggest advertiser in Egg?

National Egg Co-ordination ran the most ads here.

Which medium dominates Egg advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Egg

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Nam Cold · Food & Beverage

Hoardings across the Northeast, in the local script

National creative usually reaches the Northeast last and in the wrong language. This ran the other way: hoardings across the hill towns carried the nasal drop message with the brand name set in the local script alongside English, on rooftop and roadside sites at the junctions and market approaches that carry the town’s whole traffic. The symptom list stayed in English, where the pharmacy conversation already happens.

What it delivered

Setting the brand name in the regional script signals that the product is meant for that market rather than shipped into it, which matters in a category bought on trust at the counter. Junction sites in hill towns concentrate a whole town’s movement in a way a city site never does.

Format Roadside and rooftop hoardings
Market Northeast India
Language Local script and English
Nam Cold rooftop hoarding carrying the brand name in the local script
Nam Cold roadside hoardings at hill town junctions

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.