Entertainment Advertising in India
We track 3 Entertainment advertisers in India, and Media Masons runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of Entertainment ads run on outdoor.
The category runs the most ads in February.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
Entertainment splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Media Masons leads Entertainment.
ads from Media Masons, more than any other Entertainment advertiser.
This is the number of Entertainment ads each advertiser ran.
Where entertainment runs locally.
Top cities for Entertainment print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Entertainment advertising.
Who is the biggest advertiser in Entertainment?
Media Masons ran the most ads here.
Which medium dominates Entertainment advertising?
Outdoor leads at about 100% of the category's ads.
Campaigns we have run in Entertainment
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Train headrest covers for a Marvel audio series
Audio needs a moment when someone is seated, idle and holding a phone, which is exactly a train journey. Headrest covers were branded across the coaches with the Marvel audio series titles, Spider-Man and Iron Man, and each cover carried a QR code and the app store badges, so the passenger looking at the seat in front could start listening on the same journey. The format sits in the passenger’s eye line for the whole trip.
Putting the QR code on the seat in front converts the format from branding into an install route, because the audience is already holding the device the ad wants them to use. Licensed characters did the stopping work, so the panel only needed to carry the title and the code.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Entertainment
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.