These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Adult Diapers Advertising in India

TLDR

We track 2 Adult Diapers advertisers in India, and Friends Adult Diaper runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
2
Category leader
Friends Adult Diaper
Top medium
Outdoor (100%)
Peak month
March
01

100% of Adult Diapers ads run on outdoor.

The category runs the most ads in March.

Mar'24
Feb'24Mar'24Apr'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Adult Diapers splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Friends Adult Diaper leads Adult Diapers.

AdvertiserAds run
01
Friends Adult Diaper
8
02
Tradiomatic Enterprises
1
8

ads from Friends Adult Diaper, more than any other Adult Diapers advertiser.

What this means

This is the number of Adult Diapers ads each advertiser ran.

Where adult runs locally.

Top cities for Adult Diapers print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Chennai
6
Trichy
2
Mumbai
1

The short answers.

Optimised for the questions people, and AI engines, actually ask about Adult Diapers advertising.

Who is the biggest advertiser in Adult Diapers?

Friends Adult Diaper ran the most ads here.

Which medium dominates Adult Diapers advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Adult Diapers

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

NM Medical · Healthcare & Wellness

Bus shelters that announce a diagnostic centre by address

A diagnostic centre is chosen by proximity, so the creative gave the reader the two things that decide it: what the centre does and exactly where it is. Bus shelter headers carried the arrival line with the service list, blood tests, radiology and health check-ups, and the address by landmark and road. Panels underneath showed the equipment, because the machine in the room is the argument in this category.

What it delivered

Landmark addressing works where a street name alone does not, and a bus shelter is read by people waiting in the very catchment the centre serves. Showing the scanner rather than only naming the service answers the question a patient is actually asking.

Format Bus shelter branding
Market Thane, Mumbai
Message New centre, services and address
NM Medical bus shelter header announcing the new Thane centre with its address
The NM Medical shelter panels showing the diagnostic equipment

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.