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Head to head · Healthcare

Smithkline Beecham vs Sun Pharmaceutical

In India's Healthcare category, Smithkline Beecham ads appeared 1,40,455 times and Sun Pharmaceutical ads 93,713 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Smithkline Beecham Sun Pharmaceutical
Ads run in Healthcare 1,40,455 93,713
Top medium TV TV

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Healthcare advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Smithkline Beecham and Sun Pharmaceutical, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Smithkline Beecham Sun Pharmaceutical
TV
95.9%
92.9%
Radio
2.8%
3.1%
Digital
0.7%
3.3%
Print
0.6%
0.8%

What the gap means.

The signals that separate Smithkline Beecham and Sun Pharmaceutical in Healthcare, each drawn from our ad-monitoring sources.

01 The gap between them is 46,742 Healthcare ads.
02 Both put most of their Healthcare ads on TV: 96% for Smithkline Beecham and 93% for Sun Pharmaceutical.
46,742

more Healthcare ads from Smithkline Beecham than from Sun Pharmaceutical. The media Sun Pharmaceutical leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Smithkline Beecham vs Sun Pharmaceutical.

How many Healthcare ads did Smithkline Beecham and Sun Pharmaceutical run?

Smithkline Beecham 1,40,455, Sun Pharmaceutical 93,713. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Healthcare advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.