Rupa & Co Advertising in India
Rupa & Co ads appeared 23,265 times across Indian media, making it the #6 biggest Textiles & Clothing advertiser. 21,039 of those were on TV, more than on any other medium. May is its busiest month.
- 90% of its ads run on television.
- 75% of its TV airtime runs alongside News Bulletin.
- It runs about 226× more ads in May than in its quietest month.
Where its ads run.
Rupa & Co splits its measured ads across 4 media, and TV leads at 90%. The dashed line shows what a typical Textiles & Clothing brand does.
Each bar is the share of Rupa & Co's ads that ran on that medium. The dashed line is the average across all Textiles & Clothing brands.
Where it airs on TV.
ads on Times Now Navbharat HD, the TV channel it advertises on most.
This is the number of ads Rupa & Co ran on each channel.
75% of its TV airtime runs with News Bulletin.
Each figure is the share of Rupa & Co's TV airtime that ran alongside that kind of programme.
A clear airing peak around 3 PM.
Rupa & Co's airings cluster around 15:30-15:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Rupa & Co's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Tuesday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Rupa & Co's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Rupa & Co ran for each product.
A geographic footprint, led by Kolkata.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
2.5% of Textiles & Clothing voice.
Rupa & Co accounts for 2.5% of all measured Textiles & Clothing advertising, ranked #6 of 2,542 advertisers tracked in the category.
The Textiles & Clothing field, measured.
Rupa & Co ranks #6 of 2,542 advertisers in Textiles & Clothing, counted by how many ads each one ran. These counts cover Textiles & Clothing advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Rupa & Co's media.
How many ads did Rupa & Co run in India?
A Rupa & Co ad appeared 23,265 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #6 among Textiles & Clothing brands.
Where did Rupa & Co's ads run?
Rupa & Co ran 21,039 ads on TV, 1,103 ads on digital, 981 ads on print and 142 ads on radio.
Which TV channels did Rupa & Co advertise on?
Rupa & Co ran 1,474 ads on Times Now Navbharat HD, more than on any other channel. Next come Aaj Tak and Tv9 Bharatvarsh.
What kind of TV programmes did Rupa & Co advertise around?
75% of Rupa & Co's television ads ran alongside news bulletin programming.
When did Rupa & Co advertise the most?
Rupa & Co ran the most ads in May and the fewest around July.
Campaigns we have run for brands like Rupa & Co
A campaign we planned, booked and photographed for another advertiser in Textiles & Clothing, run by the same team and the same process you would work with.
Full local train wraps on the Mumbai commute
Socks are bought by the people standing on a Mumbai platform in office clothes, which makes the local train less a medium than a description of the audience. Full exterior wraps were taken on Western Railway rakes carrying the office socks proposition with Kartik Aaryan, running an English creative on one rake and a Hindi one on another so the same commute was covered in both languages. The wrap ran the length of the coach, including the panels between the doors.
A full wrap on a local train is seen from the platform by everyone waiting, not only by the passengers who board, so a single rake works every station on its line. Splitting language across rakes covered the whole commuter base without compromising either creative.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Textiles & Clothing
Lifestyle and apparel advertising in India
Print is the sector’s leading medium, taking 73.6% of ad spend over the 12 months to September 2025. Ramraj Cotton Mills leads on 8.7% of that spend, 46.1% of the sector’s ads run on digital, and 3,930 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Down 6% on the opening quarter.
Up 66% on the opening quarter.
Down 9% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 73.6% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Myntra Designs leads the medium
Television carries 25.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Myntra Designs holds 38.6% of the medium’s spend and the top ten advertisers hold 81.8%.
News Bulletin takes 48.1%, the largest single share.
Prime time takes 37.4%, the largest single share.
Hindi takes 45.6%, the largest single share.
35 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Myntra Designs led television in January 2026, on 38.6% of the medium’s spend, from 64 advertisers active.
Print: Ramraj Cotton Mills leads the medium
Print carries 73.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Ramraj Cotton Mills holds 17.5% of the medium’s spend and the top ten advertisers hold 53.9%.
North zone takes 35.9%, the largest single share.
Bennett, Coleman takes 28.4%, the largest single share.
Chennai takes 3.6%, the largest single share.
Dinamalar carried the most print ads over the 12 months to September 2025.
991 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Ramraj Cotton Mills led print in January 2026, on 17.5% of the medium’s spend, from 308 advertisers active.
Radio: Peps Industries leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Peps Industries holds 18.7% of the medium’s spend and the top ten advertisers hold 86.5%.
South zone takes 39.2%, the largest single share.
Prime time takes 33.8%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
71 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Peps Industries led radio in January 2026, on 18.7% of the medium’s spend, from 26 advertisers active.
Digital: Reliance Retail leads the medium
Digital carries 46.1% of the sector’s ads over the 12 months to September 2025. In January 2026, Reliance Retail holds 10.2% of the medium’s spend and the top ten advertisers hold 39.9%.
Facebook takes 28.1%, the largest single share.
Display takes 74.8%, the largest single share.
Desktop Display takes 31.2%, the largest single share.
15,392 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Reliance Retail led digital in January 2026, on 10.2% of the medium’s spend, from 3,661 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 73.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Ramraj Cotton Mills leads the sector on 8.7% of that spend.
The sector ran 69,235 ads from 3,930 advertisers in January 2026.
46.1% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 94 against an opening quarter of 100.
News Bulletin carries 48.1% of the sector’s TV ads.
North zone carries 35.9% of the sector’s print spend.
South zone carries 39.2% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?