These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Glass Advertising in India

TLDR

We track 1 Glass advertiser in India, and YERA GLASS runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
1
Category leader
YERA GLASS
Top medium
Outdoor (100%)
Peak month
December
01

100% of Glass ads run on outdoor.

A outdoor-first sector.

Glass splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

YERA GLASS leads Glass.

AdvertiserAds run
01
YERA GLASS
1
1

ad from YERA GLASS, more than any other Glass advertiser.

What this means

This is the number of Glass ads each advertiser ran.

Where glass runs locally.

Top cities for Glass print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Goa
1

The short answers.

Optimised for the questions people, and AI engines, actually ask about Glass advertising.

Who is the biggest advertiser in Glass?

YERA GLASS ran the most ads here.

Which medium dominates Glass advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Glass

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Gallantt · Industrial & Manufacturing

A celebrity-led creative for TMT steel bars

TMT bars are chosen by a contractor and paid for by a homeowner, so the creative had to work for both. It cast a familiar face against the product with the line that construction has a real hero, then named the three grades outright, Fe 550 TMX, Fe 550 D TMX and Fe 500 D CRS, alongside the quality certifications. Recognition brings the homeowner in and the specification detail satisfies the contractor.

What it delivered

Carrying the grade names and the certification marks in the same frame as the celebrity means one creative serves the consumer and the trade rather than needing two. Naming the grades is what lets a homeowner ask for the product correctly at the dealer.

Format Campaign creative
Talent Celebrity endorser
Detail Three grades and certifications named
Gallantt TMT bars campaign creative with the celebrity endorser and the named grade range

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.