These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Cough Syrup / Drops / Lozenges Advertising in India

TLDR

We track 3 Cough Syrup / Drops / Lozenges advertisers in India, and Zedex runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
3
Category leader
Zedex
Top medium
Outdoor (100%)
Peak month
September
01

100% of Cough Syrup / Drops / Lozenges ads run on outdoor.

The category runs the most ads in September.

Sep'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Cough Syrup / Drops / Lozenges splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Zedex leads Cough Syrup / Drops / Lozenges.

AdvertiserAds run
01
Zedex
53
02
42
03
Torque Pharma
1
53

ads from Zedex, more than any other Cough Syrup / Drops / Lozenges advertiser.

What this means

This is the number of Cough Syrup / Drops / Lozenges ads each advertiser ran.

Where cough runs locally.

Top cities for Cough Syrup / Drops / Lozenges print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
27
Patna
13
Lucknow
9
Mumbai
9
Allahabad
9
Pune
8

The short answers.

Optimised for the questions people, and AI engines, actually ask about Cough Syrup / Drops / Lozenges advertising.

Who is the biggest advertiser in Cough Syrup / Drops / Lozenges?

Zedex ran the most ads here.

Which medium dominates Cough Syrup / Drops / Lozenges advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Cough Syrup / Drops / Lozenges

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Himalaya Wellness · Healthcare & Wellness

Assamese rooftop and roadside hoardings for a recovery drink

A recovery drink launching in Assam has to arrive in Assamese or it arrives as an import. The buy took rooftop hoardings on commercial buildings and roadside sites on the town approaches, all carrying the Restore line in Assamese with a face the market recognises, so the product read as local from the first sighting. Rooftop sites hold the skyline in towns where the tallest structure is three storeys, which is why they were chosen over street furniture.

What it delivered

Language and casting together decide whether a national brand reads as regional in this market, and both were set before a single site was bought. Rooftop placement in low-rise towns gives a hoarding a sightline it would never get in a metro.

Format Rooftop and roadside hoardings
Market Assam
Language Assamese
Himalaya Wellness rooftop hoarding in Assamese for the Restore recovery drink
Roadside Himalaya hoardings on the town approaches in Assam

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.