These are the ads we were able to track, not every ad placed in India. What is covered →

Excellent Publicity - Discover, Plan, Execute Search
Industry profile

Contact Lenses Advertising in India

TLDR

We track 2 Contact Lenses advertisers in India, and Johnson & Johnson runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
2
Category leader
Johnson & Johnson
Top medium
Outdoor (100%)
Peak month
August
01

100% of Contact Lenses ads run on outdoor.

The category runs the most ads in August.

Aug'24
Jan'24Jul'24Sep'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Contact Lenses splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Johnson & Johnson leads Contact Lenses.

AdvertiserAds run
01
Johnson & Johnson
51
02
Bausch & Lomb
17
51

ads from Johnson & Johnson, more than any other Contact Lenses advertiser.

What this means

This is the number of Contact Lenses ads each advertiser ran.

Where contact runs locally.

Top cities for Contact Lenses print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
17
Bangalore
17
Hyderabad
11
Mumbai
11
Chennai
9
Kolkatta
3

The short answers.

Optimised for the questions people, and AI engines, actually ask about Contact Lenses advertising.

Who is the biggest advertiser in Contact Lenses?

Johnson & Johnson ran the most ads here.

Which medium dominates Contact Lenses advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Contact Lenses

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Eisai · Healthcare & Wellness

Branded merchandise for a pharmaceutical audience

Pharmaceutical brands reach doctors through the things left behind after the conversation, and most of it is thrown away. The merchandise here was chosen to survive that test: a gadget organiser that a travelling clinician actually uses, produced to a quality that carries the brand without shouting it, with the identity applied discreetly rather than printed across the face.

What it delivered

A useful object keeps the brand in the room long after a leave-behind would have gone, which is the whole economics of medical merchandise. Keeping the branding restrained is what stops the item being retired to a cupboard.

Format Branded merchandise
Item Gadget organiser kit
Audience Medical professionals
Branded gadget organiser kit produced as merchandise, shown open and closed

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.