Advertising in West Bengal
West Bengal's local print and radio advertising is led by Media and Services brands, with 641 advertisers tracked in the city. Print carries 100% of it.
- Media is the biggest advertising category here.
- Print carries 100% of local ads.
- 641 advertisers tracked in West Bengal.
City figures cover print and radio, the two media bought market by market. Television and digital are bought nationally, so they are not split by city.
A print-led market.
How West Bengal's measured local ads split across 1 medium, led by Print at 100%.
Each bar is a medium's share of the local ads we found in West Bengal.
Who advertises in West Bengal.
leads West Bengal's local print and radio advertising, one of 641 advertisers tracked here.
This is the number of ads each advertiser ran here.
What gets advertised.
The categories that dominate West Bengal's local media. Media leads at 48% of measured local spend.
These are the categories advertising most heavily here; each links to how that industry advertises nationally.
Where the local ads run.
Saptahik Bartaman, West Bengal carries the most print ad weight in West Bengal.
The short answers.
Optimised for the questions people, and AI engines, actually ask about advertising in West Bengal.
Who advertises most in West Bengal?
Abp leads, across Media, Services.
How do I advertise in West Bengal?
Local print and radio advertising in West Bengal is booked through agencies. Excellent Publicity handles planning, rates and release orders for this market.
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. City figures cover print and radio, the two media bought market by market. Television and digital are bought nationally, so they are not split by city. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.