The South Indian Mfg Co Advertising in India
The South Indian Mfg Co ads appeared 42,591 times across Indian media, which puts it #19 among Healthcare brands. 27,518 of those were on radio, more than on any other medium. December is its busiest month.
- 43% of its TV airtime runs alongside News Bulletin.
- It advertises steadily all year rather than in bursts.
- It accounts for 0.8% of all Healthcare ads, which makes it #19 in the category.
Where its ads run.
The South Indian Mfg Co splits its measured ads across 4 media, and radio leads at 65%. The dashed line shows what a typical Healthcare brand does.
Each bar is the share of The South Indian Mfg Co's ads that ran on that medium. The dashed line is the average across all Healthcare brands.
Where it airs on TV.
ads on Seithigal, the TV channel it advertises on most.
This is the number of ads The South Indian Mfg Co ran on each channel.
43% of its TV airtime runs with News Bulletin.
Each figure is the share of The South Indian Mfg Co's TV airtime that ran alongside that kind of programme.
A clear airing peak around 9 PM.
The South Indian Mfg Co's airings cluster around 21:00-21:29, with the deepest reach concentrated in a narrow window.
Each spoke is the share of The South Indian Mfg Co's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Friday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads The South Indian Mfg Co's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads The South Indian Mfg Co ran for each product.
A geographic footprint, led by Bangalore.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.8% of Healthcare voice.
The South Indian Mfg Co accounts for 0.8% of all measured Healthcare advertising, ranked #19 of 3,846 advertisers tracked in the category.
The Healthcare field, measured.
The South Indian Mfg Co ranks #19 of 3,846 advertisers in Healthcare, counted by how many ads each one ran. These counts cover Healthcare advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about The South Indian Mfg Co's media.
How many ads did The South Indian Mfg Co run in India?
A The South Indian Mfg Co ad appeared 42,591 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #19 among Healthcare brands.
Where did The South Indian Mfg Co's ads run?
The South Indian Mfg Co ran 27,518 ads on radio, 14,763 ads on TV, 177 ads on print and 133 ads on digital.
Which TV channels did The South Indian Mfg Co advertise on?
The South Indian Mfg Co ran 8,296 ads on Seithigal, more than on any other channel. Next come Murasu TV and Kalaignar TV.
What kind of TV programmes did The South Indian Mfg Co advertise around?
43% of The South Indian Mfg Co's television ads ran alongside news bulletin programming.
When did The South Indian Mfg Co advertise the most?
The South Indian Mfg Co ran the most ads in December and the fewest around April.
Campaigns we have run for brands like The South Indian Mfg Co
A campaign we planned, booked and photographed for another advertiser in Healthcare, run by the same team and the same process you would work with.
Assamese rooftop and roadside hoardings for a recovery drink
A recovery drink launching in Assam has to arrive in Assamese or it arrives as an import. The buy took rooftop hoardings on commercial buildings and roadside sites on the town approaches, all carrying the Restore line in Assamese with a face the market recognises, so the product read as local from the first sighting. Rooftop sites hold the skyline in towns where the tallest structure is three storeys, which is why they were chosen over street furniture.
Language and casting together decide whether a national brand reads as regional in this market, and both were set before a single site was bought. Rooftop placement in low-rise towns gives a hoarding a sightline it would never get in a metro.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Healthcare
Personal healthcare advertising in India
Print is the sector’s leading medium, taking 67.8% of ad spend over the 12 months to September 2025. Reckitt Benckiser (India) leads on 12.7% of that spend, 6.4% of the sector’s ads run on digital, and 1,130 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Down 22% on the opening quarter.
Up 102% on the opening quarter.
Down 63% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 67.8% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Reckitt Benckiser (India) leads the medium
Television carries 30.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Reckitt Benckiser (India) holds 25.1% of the medium’s spend and the top ten advertisers hold 73.1%.
News Bulletin takes 26.6%, the largest single share.
Prime time takes 32.8%, the largest single share.
Hindi takes 40.8%, the largest single share.
43 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Reckitt Benckiser (India) led television in January 2026, on 25.1% of the medium’s spend, from 114 advertisers active.
Print: SBS Biotech leads the medium
Print carries 67.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 22.0% of the medium’s spend and the top ten advertisers hold 64.1%.
North zone takes 45.2%, the largest single share.
Rajasthan Patrika takes 11.7%, the largest single share.
Mumbai takes 4.5%, the largest single share.
Amar Ujala carried the most print ads over the 12 months to September 2025.
465 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led print in January 2026, on 22.0% of the medium’s spend, from 234 advertisers active.
Radio: SBS Biotech leads the medium
Radio carries 1.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 49.2% of the medium’s spend and the top ten advertisers hold 97.5%.
West zone takes 32.9%, the largest single share.
Prime time takes 29.8%, the largest single share.
Big FM carried the most radio ads over the 12 months to September 2025.
49 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led radio in January 2026, on 49.2% of the medium’s spend, from 34 advertisers active.
Digital: Soundrise Hearing Solutions leads the medium
Digital carries 6.4% of the sector’s ads over the 12 months to September 2025. In January 2026, Soundrise Hearing Solutions holds 35.9% of the medium’s spend and the top ten advertisers hold 67.3%.
Facebook takes 30.6%, the largest single share.
Video takes 52.4%, the largest single share.
Desktop Video takes 23.9%, the largest single share.
1,747 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Soundrise Hearing Solutions led digital in January 2026, on 35.9% of the medium’s spend, from 887 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 67.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Reckitt Benckiser (India) leads the sector on 12.7% of that spend.
The sector ran 169,019 ads from 1,130 advertisers in January 2026.
6.4% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 78 against an opening quarter of 100.
News Bulletin carries 26.6% of the sector’s TV ads.
North zone carries 45.2% of the sector’s print spend.
West zone carries 32.9% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?