Newspaper · National
Advertising in Overdrive
Overdrive is a print title published in National. Network18 Media & Investment and Kia Motors run the most ads in it, out of 14 advertisers we track here.
What the data shows.
The signals that define who buys Overdrive, drawn straight from our ad-monitoring sources.
Who buys this outlet.
ads from Network18 Media & Investment, the biggest advertiser on Overdrive.
This is the number of ads each advertiser ran on Overdrive.
48% is Auto.
Auto leads at 48% of measured ads on Overdrive. Each category links to its full industry profile.
Each bar is a category's share of the ads measured on Overdrive.
The short answers.
Optimised for the questions people, and AI engines, actually ask about advertising on Overdrive.
Who advertises on Overdrive?
Top advertisers include Network18 Media & Investment, Kia Motors, Honda Motorcycle & Scooter.
How do I give an ad in Overdrive?
Display and classified advertising in Overdrive is booked through agencies. Excellent Publicity handles rate cards, scheduling and release orders.
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.