Sony Advertising in India
Sony ads appeared 97,742 times across Indian media, making it the #10 biggest Personal Accessories advertiser. 76,070 of those were on digital, more than on any other medium. December is its busiest month.
- 78% of its ads run online.
- It runs about 11× more ads in December than in its quietest month.
- It accounts for 1.4% of all Personal Accessories ads, which makes it #10 in the category.
Where its ads run.
Sony splits its measured ads across 4 media, and digital leads at 78%. The dashed line shows what a typical Personal Accessories brand does.
Each bar is the share of Sony's ads that ran on that medium. The dashed line is the average across all Personal Accessories brands.
Where it airs on TV.
ads on Sony Sports Ten 4 HD, the TV channel it advertises on most.
This is the number of ads Sony ran on each channel.
The genres it leans on.
Each figure is the share of Sony's TV airtime that ran alongside that kind of programme.
A clear airing peak around 4 AM.
Sony's airings cluster around 04:00-04:29, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Sony's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Wednesday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Sony's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Sony ran for each product.
A geographic footprint, led by Jaipur.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
1.4% of Personal Accessories voice.
Sony accounts for 1.4% of all measured Personal Accessories advertising, ranked #10 of 8,829 advertisers tracked in the category.
The Personal Accessories field, measured.
Sony ranks #10 of 8,829 advertisers in Personal Accessories, counted by how many ads each one ran. These counts cover Personal Accessories advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Sony's media.
How many ads did Sony run in India?
A Sony ad appeared 97,742 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #10 among Personal Accessories brands.
Where did Sony's ads run?
Sony ran 76,070 ads on digital, 14,624 ads on TV, 6,244 ads on radio and 804 ads on print.
Which TV channels did Sony advertise on?
Sony ran 1,781 ads on Sony Sports Ten 4 HD, more than on any other channel. Next come Sony Sports Ten 4 and Sony Sports Ten 2.
What kind of TV programmes did Sony advertise around?
25% of Sony's television ads ran alongside cricket programming.
When did Sony advertise the most?
Sony ran the most ads in December and the fewest around April.
Campaigns we have run for brands like Sony
A campaign we planned, booked and photographed for another advertiser in Personal Accessories, run by the same team and the same process you would work with.
Full local train wraps on the Mumbai commute
Socks are bought by the people standing on a Mumbai platform in office clothes, which makes the local train less a medium than a description of the audience. Full exterior wraps were taken on Western Railway rakes carrying the office socks proposition with Kartik Aaryan, running an English creative on one rake and a Hindi one on another so the same commute was covered in both languages. The wrap ran the length of the coach, including the panels between the doors.
A full wrap on a local train is seen from the platform by everyone waiting, not only by the passengers who board, so a single rake works every station on its line. Splitting language across rakes covered the whole commuter base without compromising either creative.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Personal Accessories
Jewellery advertising in India
Print is the sector’s leading medium, taking 91.1% of ad spend over the 12 months to September 2025. Titan leads on 8.7% of that spend, 14.1% of the sector’s ads run on digital, and 1,349 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 8% on the opening quarter.
Up 120% on the opening quarter.
Down 5% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 91.1% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Titan leads the medium
Television carries 6.3% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Titan holds 17.8% of the medium’s spend and the top ten advertisers hold 82.7%.
News Bulletin takes 52.2%, the largest single share.
Prime time takes 34.2%, the largest single share.
Tamil takes 24.6%, the largest single share.
81 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Titan led television in January 2026, on 17.8% of the medium’s spend, from 86 advertisers active.
Print: Titan leads the medium
Print carries 91.1% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Titan holds 17.3% of the medium’s spend and the top ten advertisers hold 58.6%.
North zone takes 31.4%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 16.4%, the largest single share.
Mumbai takes 3.9%, the largest single share.
Dainik Bhaskar carried the most print ads over the 12 months to September 2025.
4,049 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Titan led print in January 2026, on 17.3% of the medium’s spend, from 1,005 advertisers active.
Radio: Rama Krishna Jewellers leads the medium
Radio carries 2.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Rama Krishna Jewellers holds 10.8% of the medium’s spend and the top ten advertisers hold 48.3%.
South zone takes 37.9%, the largest single share.
Prime time takes 29.0%, the largest single share.
Red FM carried the most radio ads over the 12 months to September 2025.
420 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Rama Krishna Jewellers led radio in January 2026, on 10.8% of the medium’s spend, from 148 advertisers active.
Digital: Titan leads the medium
Digital carries 14.1% of the sector’s ads over the 12 months to September 2025. In January 2026, Titan holds 30.6% of the medium’s spend and the top ten advertisers hold 84.1%.
YouTube takes 4.6%, the largest single share.
Display takes 88.0%, the largest single share.
Mobile Display takes 45.8%, the largest single share.
995 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Titan led digital in January 2026, on 30.6% of the medium’s spend, from 324 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 91.1% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Titan leads the sector on 8.7% of that spend.
The sector ran 150,478 ads from 1,349 advertisers in January 2026.
14.1% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 108 against an opening quarter of 100.
News Bulletin carries 52.2% of the sector’s TV ads.
North zone carries 31.4% of the sector’s print spend.
South zone carries 37.9% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?