Iron Advertising in India
We track 1 Iron advertiser in India, and Gm Modular Pvt.ltd. runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of Iron ads run on outdoor.
The category runs the most ads in January.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
Iron splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Gm Modular Pvt.ltd. leads Iron.
ads from Gm Modular Pvt.ltd., more than any other Iron advertiser.
This is the number of Iron ads each advertiser ran.
Where iron runs locally.
Top cities for Iron print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Iron advertising.
Who is the biggest advertiser in Iron?
Gm Modular Pvt.ltd. ran the most ads here.
Which medium dominates Iron advertising?
Outdoor leads at about 100% of the category's ads.
Campaigns we have run in Iron
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
A celebrity-led creative for TMT steel bars
TMT bars are chosen by a contractor and paid for by a homeowner, so the creative had to work for both. It cast a familiar face against the product with the line that construction has a real hero, then named the three grades outright, Fe 550 TMX, Fe 550 D TMX and Fe 500 D CRS, alongside the quality certifications. Recognition brings the homeowner in and the specification detail satisfies the contractor.
Carrying the grade names and the certification marks in the same frame as the celebrity means one creative serves the consumer and the trade rather than needing two. Naming the grades is what lets a homeowner ask for the product correctly at the dealer.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Iron
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.