These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Hair Straightner Advertising in India

TLDR

We track 2 Hair Straightner advertisers in India, and Dyson Technology runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
2
Category leader
Dyson Technology
Top medium
Outdoor (100%)
Peak month
July
01

100% of Hair Straightner ads run on outdoor.

The category runs the most ads in July.

Jul'24
Mar'24Jul'24Oct'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Hair Straightner splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Dyson Technology leads Hair Straightner.

AdvertiserAds run
01
Dyson Technology
19
02
Groom Town Pvt.ltd.
2
19

ads from Dyson Technology, more than any other Hair Straightner advertiser.

What this means

This is the number of Hair Straightner ads each advertiser ran.

Where hair runs locally.

Top cities for Hair Straightner print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Pune
5
Guwahati
4
Vijayawada
3
Mumbai
2
Amritsar
2
Kochi
2

The short answers.

Optimised for the questions people, and AI engines, actually ask about Hair Straightner advertising.

Who is the biggest advertiser in Hair Straightner?

Dyson Technology ran the most ads here.

Which medium dominates Hair Straightner advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Hair Straightner

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Beco · FMCG & Personal Care

One campaign line rewritten for every city it ran in

Sustainability advertising usually lectures. This did the opposite: the same construction, the same layout, and a different local jibe in every market. Mumbai got the person who sets the air conditioner to sixteen degrees, Hyderabad got the one eating haleem with a plastic spoon, Delhi got its own version, each landing on a gantry or hoarding where the city’s own traffic is stuck long enough to read it. The brand line, break the cycle, stayed constant underneath.

What it delivered

Localising the joke rather than translating the copy is what makes a national campaign feel like it belongs on that road, and it is why this creative was read rather than skipped. Keeping one layout across markets meant the localisation cost almost nothing in production.

Format Gantries and hoardings
Markets Mumbai, Delhi, Hyderabad
Creative City-specific copy lines
Beco gantry in Hyderabad with the city-specific heat line above the traffic
Beco hoarding in Mumbai carrying the same layout with its own local copy line

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.