These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Hing Advertising in India

TLDR

We track 5 Hing advertisers in India, and Ns runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
5
Category leader
Ns
Top medium
Outdoor (100%)
Peak month
January
01

100% of Hing ads run on outdoor.

The category runs the most ads in January.

Jan'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Hing splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Ns leads Hing.

AdvertiserAds run
01
Ns
111
02
L.G HING
14
03
Ramdev Masala
7
04
Kitchen Xpress Masala
1
05
Navrang Masala
1
111

ads from Ns, more than any other Hing advertiser.

What this means

This is the number of Hing ads each advertiser ran.

Where hing runs locally.

Top cities for Hing print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Trichy
111
Mumbai
13
Ahmedabad
8
Hyderabad
1
Kanpur
1

The short answers.

Optimised for the questions people, and AI engines, actually ask about Hing advertising.

Who is the biggest advertiser in Hing?

Ns ran the most ads here.

Which medium dominates Hing advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Hing

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Dishaayen · Food & Beverage

Outdoor built around a menu line and four outlet addresses

A multi-city restaurant chain has to sell the food and the location in the same three seconds. The hoardings led with the appetite line, that ghee makes the taste, on a single dominating dish image, then closed with the four outlets by name: Club Road and Lalpur in Ranchi, Golmuri Chowk in Jamshedpur and Salt Lake in Kolkata. Sites were taken near the outlets themselves so the address list read as directions rather than as a corporate footer.

What it delivered

Listing every outlet on every site means one creative works across three cities without a separate version for each, and a diner in any of them finds the nearest branch on the board. Leading with the dish rather than the logo is what makes a restaurant hoarding stop traffic.

Format Hoardings
Markets Ranchi, Jamshedpur, Kolkata
Outlets listed Four
Dishaayen hoarding in Ranchi leading with the dish image and the outlet list
The Dishaayen site showing the four outlet addresses across three cities

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.