TV channel · -
Advertising on On TV
On TV is an Indian TV channel. Most of the ads on it come from Household Products brands, and Reckitt Benckiser (India) runs more ads here than anyone else.
What the data shows.
The signals that define who buys On TV, drawn straight from our ad-monitoring sources.
Who buys this outlet.
ads from Reckitt Benckiser (India), the biggest advertiser on On TV.
This is the number of ads each advertiser ran on On TV.
The category mix.
Household Products leads at 38% of measured ads on On TV. Each category links to its full industry profile.
Each bar is a category's share of the ads measured on On TV.
The short answers.
Optimised for the questions people, and AI engines, actually ask about advertising on On TV.
Who advertises on On TV?
Top advertisers include Reckitt Benckiser (India), Global Telecasting Private, Unicharm.
How do I advertise on On TV?
Advertising on On TV is booked through media agencies. Excellent Publicity handles the rate card, scheduling and release order for brands buying spots here.
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.