TV channel · English
Advertising on Et Now
Et Now is a English-language TV channel. Most of the ads on it come from Media brands, and Bennett Coleman & Co runs more ads here than anyone else.
What the data shows.
The signals that define who buys Et Now, drawn straight from our ad-monitoring sources.
Who buys this outlet.
ads from Bennett Coleman & Co, the biggest advertiser on Et Now.
This is the number of ads each advertiser ran on Et Now.
The category mix.
Media leads at 35% of measured ads on Et Now. Each category links to its full industry profile.
Each bar is a category's share of the ads measured on Et Now.
The short answers.
Optimised for the questions people, and AI engines, actually ask about advertising on Et Now.
Who advertises on Et Now?
Top advertisers include Bennett Coleman & Co, Sbi (State Bank of India), Idfc First Bank.
How do I advertise on Et Now?
Advertising on Et Now is booked through media agencies. Excellent Publicity handles the rate card, scheduling and release order for brands buying spots here.
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.