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Sunraja Oil Industries Advertising in India

TLDR

Sunraja Oil Industries ads appeared 1,14,040 times across Indian media, which puts it #40 among Media brands. 1,08,995 of those were on TV, more than on any other medium. September is its busiest month.

  • 96% of its ads run on television.
  • It accounts for 0.5% of all Media ads, which makes it #40 in the category.
  • Most of its online ads run on YouTube and Pakwangali.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 16 months · the tallest point is its busiest month
4×
peak vs trough
Sep'25
Oct'24Jun'25Mar'26
Ads run
1,14,040
times an ad appeared
Category rank
#40
of 6675 in Media
Share of category ads
0.5%
of every Media ad
Media used
2
of 5 tracked media
Top medium
TV
96% of its ads
Peak month
September
seasonal high

Where its ads run.

Sunraja Oil Industries splits its measured ads across 2 media, and TV leads at 96%. The dashed line shows what a typical Media brand does.

What this means

Each bar is the share of Sunraja Oil Industries's ads that ran on that medium. The dashed line is the average across all Media brands.

Medium % of its ads
TV
95.6%
Digital
4.4%
Sunraja Oil Industries Average across Media brands

Where it airs on TV.

TV channelAds run
01
Siripoli
12,772
02
Adithya
11,039
03
Sun Life
9,894
04
Isaiyaruvi
7,536
05
Jaya TV
6,692
06
Jaya Plus
6,593
07
Jaya Max
5,394
08
Sun News
4,551
12,772

ads on Siripoli, the TV channel it advertises on most.

What this means

This is the number of ads Sunraja Oil Industries ran on each channel.

The genres it leans on.

Film Songs 26% share of TV airtime
Film Songs 26%
Film Based Magazines 27%
Feature Films 18%
News Bulletin 18%
Drama / Soap 5%
Comedies 2%
Cookery 2%
Religious / Devotional / Astrology 2%
What this means

Each figure is the share of Sunraja Oil Industries's TV airtime that ran alongside that kind of programme.

A clear airing peak around 8 PM.

0003060912151821 peak 8 PM

Sunraja Oil Industries's airings cluster around 20:00-20:29, with the deepest reach concentrated in a narrow window.

Time of day Ads run
20:00-20:295,469
19:00-19:294,634
09:00-09:294,615
10:00-10:294,161
13:30-13:593,984
08:00-08:293,910
What this means

Each spoke is the share of Sunraja Oil Industries's airings in that part of the day. The longer the spoke, the busier the slot.

When, and in which languages.

Day of week
Sunday
23,991
Saturday
14,081
Friday
12,218
Monday
11,626
Wednesday
11,319
Tuesday
10,931
Thursday
10,902

Sunday indexes highest, making it the brand's busiest broadcast day.

Creative language
Tamil
11,115
Malayalam
2,782
Kannada
30

Language spread shows how local, or how national, the buy really is.

The digital footprint.

Creative mix
71% Display
29% Video

The display-vs-video balance signals whether the buy is reach-first or premium-attention.

Where the ads run (online)Ads run
01
YouTubeyoutube.com
868
02
Pakwangalipakwangali.in
52
03
Cricbuzzcricbuzz.com
48
04
Freepikfreepik.com
47
05
Dafontdafont.com
40
06
Photopeaphotopea.com
39
07
Idlebrainidlebrain.com
31
08
Mxplayermxplayer.in
29
Formats & placements
Desktop Display
2,016
Mobile Display
1,518
Desktop Video
1,310
In APP Display
61
Mobile Video
52
In App Video
50

What it advertises.

Headline product
Tp Mr Gold Refined Sunflower Oil

leads Sunraja Oil Industries's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Sunraja Oil Industries ran for each product.

01
Tp Mr Gold Refined Sunflower Oil
21,884
02
Tp Mr Gold Refined Groundnut Oil
13,222
03
Tp Nakshatra Pooja Oil
12,353
04
Mr Gold Refined Sunflower Oil
11,889
05
Tp Sunraja Gulas Jaggery Powder
9,374
06
Mr Gold Refined Groundnut Oil
6,465
07
Sunraja Gulas Jaggery Powder
6,409
08
Tp Daily Double Roasted Rava
6,314
09
Nakshatra Pooja Oil
5,755
10
Daily Double Roasted Rava
4,474
Brand DNA

Sunraja Oil Industries advertises across 2 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

TV-led
Ad-intensity score
31 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

0.5% of Media voice.

Sunraja Oil Industries accounts for 0.5% of all measured Media advertising, ranked #40 of 6,675 advertisers tracked in the category.

#40
Category rank
6,675
Advertisers tracked
Each dot = 1% of all Media ad voice

The Media field, measured.

 AdvertiserShare of the leaderAds run
01
2,52,962
04
1,58,445
05
1,50,167
06
1,48,450
07
1,35,812
09
Sunraja Oil Industries This brand
66,363
What this means

Sunraja Oil Industries ranks #40 of 6,675 advertisers in Media, counted by how many ads each one ran. These counts cover Media advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Sunraja Oil Industries Average across Media brands
AxisSunrajaMedia
Digital42
TV9693
Top genre2656
Print04
Radio01
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Sunraja Oil Industries's media.

How many ads did Sunraja Oil Industries run in India?

A Sunraja Oil Industries ad appeared 1,14,040 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #40 among Media brands.

Where did Sunraja Oil Industries's ads run?

Sunraja Oil Industries ran 1,08,995 ads on TV and 5,045 ads on digital.

Which TV channels did Sunraja Oil Industries advertise on?

Sunraja Oil Industries ran 12,772 ads on Siripoli, more than on any other channel. Next come Adithya and Sun Life.

What kind of TV programmes did Sunraja Oil Industries advertise around?

26% of Sunraja Oil Industries's television ads ran alongside film songs programming.

When did Sunraja Oil Industries advertise the most?

Sunraja Oil Industries ran the most ads in September and the fewest around October.

Media

Campaigns we have run for brands like Sunraja Oil Industries

A campaign we planned, booked and photographed for another advertiser in Media, run by the same team and the same process you would work with.

Pocket FM · Entertainment & Media

Train headrest covers for a Marvel audio series

Audio needs a moment when someone is seated, idle and holding a phone, which is exactly a train journey. Headrest covers were branded across the coaches with the Marvel audio series titles, Spider-Man and Iron Man, and each cover carried a QR code and the app store badges, so the passenger looking at the seat in front could start listening on the same journey. The format sits in the passenger’s eye line for the whole trip.

What it delivered

Putting the QR code on the seat in front converts the format from branding into an install route, because the audience is already holding the device the ad wants them to use. Licensed characters did the stopping work, so the panel only needed to carry the title and the code.

Format Train headrest covers
Content Marvel audio series
Response QR code to the app
Pocket FM Marvel headrest covers on train seats with QR codes to the audio series
Pocket FM headrest branding running down a full train coach

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Gaming and betting advertising in India

Television is the sector’s leading medium, taking 99.0% of ad spend over the 12 months to September 2025. Sporta Technologies Private leads on 58.9% of that spend, 71.8% of the sector’s ads run on digital, and 564 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
99.0%
Television share of spend
the sector’s most used medium over the 12 months to September 2025
9,632
Ads in January 2026
across all four media
564
Advertisers
active in January 2026
71.8%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +24%
0
40
90
130
100
114
105
124
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 24% on the opening quarter.

Digital +105%
0
90
190
280
100
137
314
205
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 105% on the opening quarter.

Radio −31%
0
60
110
170
100
160
179
69
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 31% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

99.0% is television

Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 99.0% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Television 99.0%
Radio 0.5%
Print 0.4%

A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
3
6
5
1
1235
1058
1171
1073
3
8
7
3
PrintDigitalRadio
Y2022 Y2023 Y2024

Radio: Og Global Access leads the medium

Radio carries 0.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Og Global Access holds 50.6% of the medium’s spend and the top ten advertisers hold 100.0%.

Top advertiser
Og Global Access
50.6% of the sector’s radio spend in January 2026
Top 10 concentration
100.0%
of the sector’s radio spend sits with ten advertisers
Advertiser count
2
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
39.8% is north zone
North zone 39.8%
West zone 35.5%
South zone 20.4%
East zone 4.4%

North zone takes 39.8%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
36.5% is prime time
Prime time 36.5%
Morning 27.4%
Afternoon 14.9%
Early morning 12.5%
All others 8.7%

Prime time takes 36.5%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 Radio Mirchi 16.7%
02 Big FM 13.0%
03 Radio City 7.9%
04 My FM 5.4%
05 Mirchi Love 3.6%

Radio Mirchi carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 6 advertisers
01 Pmsport N V
02 White Star B V
03 Skillhub Online Games Federation
04 Zuplay
05 Upsports Vision
06 Lipi

6 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

Og Global Access led radio in January 2026, on 50.6% of the medium’s spend, from 2 advertisers active.

100.0%
Top 10 share
2,066
Ads tracked
6
Sector-only advertisers

Digital: Bcgamee.Com leads the medium

Digital carries 71.8% of the sector’s ads over the 12 months to September 2025. In January 2026, Bcgamee.Com holds 24.8% of the medium’s spend and the top ten advertisers hold 76.9%.

Top advertiser
Bcgamee.Com
24.8% of the sector’s digital spend in January 2026
Top 10 concentration
76.9%
of the sector’s digital spend sits with ten advertisers
Advertiser count
563
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
3.8% is youtube
YouTube 3.8%
Facebook 3.2%
X 1.7%
Reddit 1.7%
All others 89.6%

YouTube takes 3.8%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
86.9% is display
Display 86.9%
Video 13.1%

Display takes 86.9%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
62.7% is desktop display
Desktop Display 62.7%
Mobile Display 19.6%
Desktop Video 5.5%
Mobile Video 4.6%
All others 7.6%

Desktop Display takes 62.7%, the largest single share.

Advertisers seen only in this sector 2,690 advertisers
01 Galactus Funware Technology
02 Enshrouded Game
03 Magic Continent
04 Imperia Online Jsc
05 Giritech Data Intelligence
06 Steampowered
07 Deltatech Gaming
08 Gaijin Entertainment
09 Junglee Games
10 Exitlag

2,690 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Bcgamee.Com led digital in January 2026, on 24.8% of the medium’s spend, from 563 advertisers active.

76.9%
Top 10 share
7,540
Ads tracked
2,690
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Saturday and Sunday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Television takes 99.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Sporta Technologies Private leads the sector on 58.9% of that spend.

03

The sector ran 9,632 ads from 564 advertisers in January 2026.

04

71.8% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 124 against an opening quarter of 100.

06

North zone carries 39.8% of the sector’s radio spend.

07

YouTube carries 3.8% of the sector’s digital ads.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?