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Aachi Masala Foods (P) Advertising in India

TLDR

Aachi Masala Foods (P) ads appeared 1,18,696 times across Indian media, which puts it #42 among Media brands. 1,15,708 of those were on TV, more than on any other medium. March is its busiest month.

  • 98% of its ads run on television.
  • 33% of its TV airtime runs alongside News Bulletin.
  • It accounts for 0.5% of all Media ads, which makes it #42 in the category.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 16 months · the tallest point is its busiest month
4×
peak vs trough
Mar'25
Oct'24Jun'25Mar'26
Ads run
1,18,696
times an ad appeared
Category rank
#42
of 6675 in Media
Share of category ads
0.5%
of every Media ad
Media used
4
of 5 tracked media
Top medium
TV
98% of its ads
Peak month
March
seasonal high

Where its ads run.

Aachi Masala Foods (P) splits its measured ads across 4 media, and TV leads at 98%. The dashed line shows what a typical Media brand does.

What this means

Each bar is the share of Aachi Masala Foods (P)'s ads that ran on that medium. The dashed line is the average across all Media brands.

Medium % of its ads
TV
97.5%
Radio
1.9%
Print
0.4%
Digital
0.2%
Aachi Masala Foods (P) Average across Media brands

Where it airs on TV.

TV channelAds run
01
News7 Tamil
6,320
02
Kalaignar TV
6,274
03
Seithigal
4,591
04
Sun Music
4,486
05
Sun TV HD
4,033
06
Sun TV
3,889
07
Makkal TV
3,491
08
Raj TV
3,423
6,320

ads on News7 Tamil, the TV channel it advertises on most.

What this means

This is the number of ads Aachi Masala Foods (P) ran on each channel.

The genres it leans on.

News Bulletin 33% share of TV airtime
News Bulletin 33%
Film Songs 22%
Feature Films 15%
Drama / Soap 12%
Film Based Magazines 9%
Religious / Devotional / Astrology 4%
Interviews / Portraits / Discussio 3%
Cartoons / Animation 2%
What this means

Each figure is the share of Aachi Masala Foods (P)'s TV airtime that ran alongside that kind of programme.

A clear airing peak around 12 PM.

0003060912151821 peak 12 PM

Aachi Masala Foods (P)'s airings cluster around 18:00-18:29, with the deepest reach concentrated in a narrow window.

Time of day Ads run
18:00-18:294,673
12:00-12:294,664
13:00-13:294,581
10:00-10:294,445
07:00-07:294,421
08:00-08:294,358
What this means

Each spoke is the share of Aachi Masala Foods (P)'s airings in that part of the day. The longer the spoke, the busier the slot.

When, and in which languages.

Day of week
Saturday
14,669
Sunday
13,626
Friday
13,352
Monday
12,914
Tuesday
12,745
Wednesday
12,590
Thursday
12,577

Saturday indexes highest, making it the brand's busiest broadcast day.

Creative language
Tamil
20,118
Telugu
1,346
Kannada
949
Malayalam
765
Marathi
42
Hindi
9
Bengali
6

Language spread shows how local, or how national, the buy really is.

The digital footprint.

Creative mix
62% Display
38% Video

The display-vs-video balance signals whether the buy is reach-first or premium-attention.

Where the ads run (online)Ads run
01
Facebookfacebook.com
55
02
Convertcaseconvertcase.net
13
03
Tamilfontconvertertamilfontconverter.in
8
04
YouTubeyoutube.com
7
05
Indiamartindiamart.com
4
06
Pngwingpngwing.com
3
07
Savvytimesavvytime.com
3
08
Pngeggpngegg.com
2
Formats & placements
Desktop Video
82
Desktop Display
69
Facebook Display
63
Facebook Video
1
Mobile Display
1

What it advertises.

Headline product
Tp Aachi Hotel Sambar

leads Aachi Masala Foods (P)'s products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Aachi Masala Foods (P) ran for each product.

01
Tp Aachi Hotel Sambar
18,614
02
Tp Aachi Badam Drink Mix
11,889
03
Aachi Chilli Powder
9,282
04
Tp Aachi Royal Gulab Jamun Mix
8,542
05
Aachi Badam Drink Mix
6,197
06
Tp Aachi Chilli Powder
5,838
07
Tp Aachi Ghee
5,738
08
Aachi Hotel Sambar Masala
5,205
09
Aachi Masala
5,087
10
Aachi Sambar Masala
4,828
Brand DNA

Aachi Masala Foods (P) advertises across 4 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

TV-ledNational
Ad-intensity score
30 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Chennai.

ChennaiCoimbatoreHyderabad
Chennai
936
Coimbatore
935
Hyderabad
180
Vizag
177
Bangalore
148
Khammam
30
Tadepalligudem
30
Nizamabad
30
Vijayawada
30
Kurnool
30

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

0.5% of Media voice.

Aachi Masala Foods (P) accounts for 0.5% of all measured Media advertising, ranked #42 of 6,675 advertisers tracked in the category.

#42
Category rank
6,675
Advertisers tracked
Each dot = 1% of all Media ad voice

The Media field, measured.

 AdvertiserShare of the leaderAds run
01
2,52,962
04
1,58,445
05
1,50,167
06
1,48,450
07
1,35,812
09
Aachi Masala Foods (P) This brand
62,432
What this means

Aachi Masala Foods (P) ranks #42 of 6,675 advertisers in Media, counted by how many ads each one ran. These counts cover Media advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Aachi Masala Foods (P) Average across Media brands
AxisAachiMedia
Digital02
TV9893
Top genre3356
Print04
Radio21
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Aachi Masala Foods (P)'s media.

How many ads did Aachi Masala Foods (P) run in India?

A Aachi Masala Foods (P) ad appeared 1,18,696 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #42 among Media brands.

Where did Aachi Masala Foods (P)'s ads run?

Aachi Masala Foods (P) ran 1,15,708 ads on TV, 2,309 ads on radio, 463 ads on print and 216 ads on digital.

Which TV channels did Aachi Masala Foods (P) advertise on?

Aachi Masala Foods (P) ran 6,320 ads on News7 Tamil, more than on any other channel. Next come Kalaignar TV and Seithigal.

What kind of TV programmes did Aachi Masala Foods (P) advertise around?

33% of Aachi Masala Foods (P)'s television ads ran alongside news bulletin programming.

When did Aachi Masala Foods (P) advertise the most?

Aachi Masala Foods (P) ran the most ads in March and the fewest around July.

Media

Campaigns we have run for brands like Aachi Masala Foods (P)

A campaign we planned, booked and photographed for another advertiser in Media, run by the same team and the same process you would work with.

Maddock Films · Entertainment & Media

Release campaign assets for a theatrical slate

A theatrical release runs on a compressed calendar where every format needs the same frames in different shapes. The campaign assets were built from the film itself, cutting key art and campaign stills into the sizes the release plan needed, so outdoor, digital and press all carried a consistent look through the release window rather than drifting apart as each medium was produced separately.

What it delivered

Working from one asset set keeps the film recognisable across every surface it appears on, which matters when a release is bought in a fortnight. It also removes the production delay that usually costs a release its first week of visibility.

Format Release campaign assets
Use Outdoor, digital and press
Source Film key art and stills
Campaign frame from the Maddock Films release artwork
Second release campaign frame prepared for the media plan

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Gaming and betting advertising in India

Television is the sector’s leading medium, taking 99.0% of ad spend over the 12 months to September 2025. Sporta Technologies Private leads on 58.9% of that spend, 71.8% of the sector’s ads run on digital, and 564 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
99.0%
Television share of spend
the sector’s most used medium over the 12 months to September 2025
9,632
Ads in January 2026
across all four media
564
Advertisers
active in January 2026
71.8%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +24%
0
40
90
130
100
114
105
124
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 24% on the opening quarter.

Digital +105%
0
90
190
280
100
137
314
205
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 105% on the opening quarter.

Radio −31%
0
60
110
170
100
160
179
69
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 31% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

99.0% is television

Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 99.0% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Television 99.0%
Radio 0.5%
Print 0.4%

A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
3
6
5
1
1235
1058
1171
1073
3
8
7
3
PrintDigitalRadio
Y2022 Y2023 Y2024

Radio: Og Global Access leads the medium

Radio carries 0.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Og Global Access holds 50.6% of the medium’s spend and the top ten advertisers hold 100.0%.

Top advertiser
Og Global Access
50.6% of the sector’s radio spend in January 2026
Top 10 concentration
100.0%
of the sector’s radio spend sits with ten advertisers
Advertiser count
2
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
39.8% is north zone
North zone 39.8%
West zone 35.5%
South zone 20.4%
East zone 4.4%

North zone takes 39.8%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
36.5% is prime time
Prime time 36.5%
Morning 27.4%
Afternoon 14.9%
Early morning 12.5%
All others 8.7%

Prime time takes 36.5%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 Radio Mirchi 16.7%
02 Big FM 13.0%
03 Radio City 7.9%
04 My FM 5.4%
05 Mirchi Love 3.6%

Radio Mirchi carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 6 advertisers
01 Pmsport N V
02 White Star B V
03 Skillhub Online Games Federation
04 Zuplay
05 Upsports Vision
06 Lipi

6 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

Og Global Access led radio in January 2026, on 50.6% of the medium’s spend, from 2 advertisers active.

100.0%
Top 10 share
2,066
Ads tracked
6
Sector-only advertisers

Digital: Bcgamee.Com leads the medium

Digital carries 71.8% of the sector’s ads over the 12 months to September 2025. In January 2026, Bcgamee.Com holds 24.8% of the medium’s spend and the top ten advertisers hold 76.9%.

Top advertiser
Bcgamee.Com
24.8% of the sector’s digital spend in January 2026
Top 10 concentration
76.9%
of the sector’s digital spend sits with ten advertisers
Advertiser count
563
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
3.8% is youtube
YouTube 3.8%
Facebook 3.2%
X 1.7%
Reddit 1.7%
All others 89.6%

YouTube takes 3.8%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
86.9% is display
Display 86.9%
Video 13.1%

Display takes 86.9%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
62.7% is desktop display
Desktop Display 62.7%
Mobile Display 19.6%
Desktop Video 5.5%
Mobile Video 4.6%
All others 7.6%

Desktop Display takes 62.7%, the largest single share.

Advertisers seen only in this sector 2,690 advertisers
01 Galactus Funware Technology
02 Enshrouded Game
03 Magic Continent
04 Imperia Online Jsc
05 Giritech Data Intelligence
06 Steampowered
07 Deltatech Gaming
08 Gaijin Entertainment
09 Junglee Games
10 Exitlag

2,690 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Bcgamee.Com led digital in January 2026, on 24.8% of the medium’s spend, from 563 advertisers active.

76.9%
Top 10 share
7,540
Ads tracked
2,690
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Saturday and Sunday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Television takes 99.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Sporta Technologies Private leads the sector on 58.9% of that spend.

03

The sector ran 9,632 ads from 564 advertisers in January 2026.

04

71.8% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 124 against an opening quarter of 100.

06

North zone carries 39.8% of the sector’s radio spend.

07

YouTube carries 3.8% of the sector’s digital ads.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?