Sheela Foam Advertising in India
Sheela Foam ads appeared 9,520 times across Indian media, which puts it #22 among Textiles & Clothing brands. 4,055 of those were on digital, more than on any other medium. October is its busiest month.
- 81% of its TV airtime runs alongside News Bulletin.
- It runs about 3138× more ads in October than in its quietest month.
- It accounts for 0.9% of all Textiles & Clothing ads, which makes it #22 in the category.
Where its ads run.
Sheela Foam splits its measured ads across 4 media, and digital leads at 43%. The dashed line shows what a typical Textiles & Clothing brand does.
Each bar is the share of Sheela Foam's ads that ran on that medium. The dashed line is the average across all Textiles & Clothing brands.
Where it airs on TV.
ads on Tv9 Gujarati, the TV channel it advertises on most.
This is the number of ads Sheela Foam ran on each channel.
81% of its TV airtime runs with News Bulletin.
Each figure is the share of Sheela Foam's TV airtime that ran alongside that kind of programme.
A clear airing peak around 6 AM.
Sheela Foam's airings cluster around 06:30-06:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Sheela Foam's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Monday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Sheela Foam's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Sheela Foam ran for each product.
A geographic footprint, led by Vadodara.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.9% of Textiles & Clothing voice.
Sheela Foam accounts for 0.9% of all measured Textiles & Clothing advertising, ranked #22 of 2,542 advertisers tracked in the category.
The Textiles & Clothing field, measured.
Sheela Foam ranks #22 of 2,542 advertisers in Textiles & Clothing, counted by how many ads each one ran. These counts cover Textiles & Clothing advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Sheela Foam's media.
How many ads did Sheela Foam run in India?
A Sheela Foam ad appeared 9,520 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #22 among Textiles & Clothing brands.
Where did Sheela Foam's ads run?
Sheela Foam ran 4,055 ads on digital, 3,702 ads on TV, 1,503 ads on radio and 260 ads on print.
Which TV channels did Sheela Foam advertise on?
Sheela Foam ran 304 ads on Tv9 Gujarati, more than on any other channel. Next come R Kannada and R Bangla.
What kind of TV programmes did Sheela Foam advertise around?
81% of Sheela Foam's television ads ran alongside news bulletin programming.
When did Sheela Foam advertise the most?
Sheela Foam ran the most ads in October and the fewest around April.
Campaigns we have run for brands like Sheela Foam
A campaign we planned, booked and photographed for another advertiser in Textiles & Clothing, run by the same team and the same process you would work with.
Full local train wraps on the Mumbai commute
Socks are bought by the people standing on a Mumbai platform in office clothes, which makes the local train less a medium than a description of the audience. Full exterior wraps were taken on Western Railway rakes carrying the office socks proposition with Kartik Aaryan, running an English creative on one rake and a Hindi one on another so the same commute was covered in both languages. The wrap ran the length of the coach, including the panels between the doors.
A full wrap on a local train is seen from the platform by everyone waiting, not only by the passengers who board, so a single rake works every station on its line. Splitting language across rakes covered the whole commuter base without compromising either creative.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Textiles & Clothing
Lifestyle and apparel advertising in India
Print is the sector’s leading medium, taking 73.6% of ad spend over the 12 months to September 2025. Ramraj Cotton Mills leads on 8.7% of that spend, 46.1% of the sector’s ads run on digital, and 3,930 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Down 6% on the opening quarter.
Up 66% on the opening quarter.
Down 9% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 73.6% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Myntra Designs leads the medium
Television carries 25.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Myntra Designs holds 38.6% of the medium’s spend and the top ten advertisers hold 81.8%.
News Bulletin takes 48.1%, the largest single share.
Prime time takes 37.4%, the largest single share.
Hindi takes 45.6%, the largest single share.
35 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Myntra Designs led television in January 2026, on 38.6% of the medium’s spend, from 64 advertisers active.
Print: Ramraj Cotton Mills leads the medium
Print carries 73.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Ramraj Cotton Mills holds 17.5% of the medium’s spend and the top ten advertisers hold 53.9%.
North zone takes 35.9%, the largest single share.
Bennett, Coleman takes 28.4%, the largest single share.
Chennai takes 3.6%, the largest single share.
Dinamalar carried the most print ads over the 12 months to September 2025.
991 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Ramraj Cotton Mills led print in January 2026, on 17.5% of the medium’s spend, from 308 advertisers active.
Radio: Peps Industries leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Peps Industries holds 18.7% of the medium’s spend and the top ten advertisers hold 86.5%.
South zone takes 39.2%, the largest single share.
Prime time takes 33.8%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
71 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Peps Industries led radio in January 2026, on 18.7% of the medium’s spend, from 26 advertisers active.
Digital: Reliance Retail leads the medium
Digital carries 46.1% of the sector’s ads over the 12 months to September 2025. In January 2026, Reliance Retail holds 10.2% of the medium’s spend and the top ten advertisers hold 39.9%.
Facebook takes 28.1%, the largest single share.
Display takes 74.8%, the largest single share.
Desktop Display takes 31.2%, the largest single share.
15,392 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Reliance Retail led digital in January 2026, on 10.2% of the medium’s spend, from 3,661 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 73.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Ramraj Cotton Mills leads the sector on 8.7% of that spend.
The sector ran 69,235 ads from 3,930 advertisers in January 2026.
46.1% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 94 against an opening quarter of 100.
News Bulletin carries 48.1% of the sector’s TV ads.
North zone carries 35.9% of the sector’s print spend.
South zone carries 39.2% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?