Modenik Lifestyle Advertising in India
Modenik Lifestyle ads appeared 21,269 times across Indian media, making it the #7 biggest Textiles & Clothing advertiser. 20,025 of those were on TV, more than on any other medium. September is its busiest month.
- 94% of its ads run on television.
- It runs about 531× more ads in September than in its quietest month.
- It accounts for 2.3% of all Textiles & Clothing ads, which makes it #7 in the category.
Where its ads run.
Modenik Lifestyle splits its measured ads across 2 media, and TV leads at 94%. The dashed line shows what a typical Textiles & Clothing brand does.
Each bar is the share of Modenik Lifestyle's ads that ran on that medium. The dashed line is the average across all Textiles & Clothing brands.
Where it airs on TV.
ads on Showbox, the TV channel it advertises on most.
This is the number of ads Modenik Lifestyle ran on each channel.
The genres it leans on.
Each figure is the share of Modenik Lifestyle's TV airtime that ran alongside that kind of programme.
A clear airing peak around 6 PM.
Modenik Lifestyle's airings cluster around 18:30-18:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Modenik Lifestyle's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Saturday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Modenik Lifestyle's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Modenik Lifestyle ran for each product.
2.3% of Textiles & Clothing voice.
Modenik Lifestyle accounts for 2.3% of all measured Textiles & Clothing advertising, ranked #7 of 2,542 advertisers tracked in the category.
The Textiles & Clothing field, measured.
Modenik Lifestyle ranks #7 of 2,542 advertisers in Textiles & Clothing, counted by how many ads each one ran. These counts cover Textiles & Clothing advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Modenik Lifestyle's media.
How many ads did Modenik Lifestyle run in India?
A Modenik Lifestyle ad appeared 21,269 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #7 among Textiles & Clothing brands.
Where did Modenik Lifestyle's ads run?
Modenik Lifestyle ran 20,025 ads on TV and 1,234 ads on digital.
Which TV channels did Modenik Lifestyle advertise on?
Modenik Lifestyle ran 836 ads on Showbox, more than on any other channel. Next come Tv9 Marathi and News18 Lokmat.
What kind of TV programmes did Modenik Lifestyle advertise around?
28% of Modenik Lifestyle's television ads ran alongside feature films programming.
When did Modenik Lifestyle advertise the most?
Modenik Lifestyle ran the most ads in September and the fewest around January.
Campaigns we have run for brands like Modenik Lifestyle
A campaign we planned, booked and photographed for another advertiser in Textiles & Clothing, run by the same team and the same process you would work with.
A two-day exhibition, bought on one high-traffic Mumbai site
An exhibition that runs for two days cannot afford a slow build, so the buy went for a single site with volume rather than a spread with frequency. The hoarding sat on the Worli approach in Mumbai, carrying the dates, the venue and the luxury jeweller partners in one read, aimed at the car audience this category actually draws. Partner jeweller names rotated across the run so each got its own appearance.
For a dated event, one dominant site on the right road delivers the reminder better than the same money split across many smaller ones. Rotating the partner names let the sponsors each carry the site without diluting the event message.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Textiles & Clothing
Lifestyle and apparel advertising in India
Print is the sector’s leading medium, taking 73.6% of ad spend over the 12 months to September 2025. Ramraj Cotton Mills leads on 8.7% of that spend, 46.1% of the sector’s ads run on digital, and 3,930 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Down 6% on the opening quarter.
Up 66% on the opening quarter.
Down 9% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 73.6% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Myntra Designs leads the medium
Television carries 25.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Myntra Designs holds 38.6% of the medium’s spend and the top ten advertisers hold 81.8%.
News Bulletin takes 48.1%, the largest single share.
Prime time takes 37.4%, the largest single share.
Hindi takes 45.6%, the largest single share.
35 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Myntra Designs led television in January 2026, on 38.6% of the medium’s spend, from 64 advertisers active.
Print: Ramraj Cotton Mills leads the medium
Print carries 73.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Ramraj Cotton Mills holds 17.5% of the medium’s spend and the top ten advertisers hold 53.9%.
North zone takes 35.9%, the largest single share.
Bennett, Coleman takes 28.4%, the largest single share.
Chennai takes 3.6%, the largest single share.
Dinamalar carried the most print ads over the 12 months to September 2025.
991 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Ramraj Cotton Mills led print in January 2026, on 17.5% of the medium’s spend, from 308 advertisers active.
Radio: Peps Industries leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Peps Industries holds 18.7% of the medium’s spend and the top ten advertisers hold 86.5%.
South zone takes 39.2%, the largest single share.
Prime time takes 33.8%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
71 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Peps Industries led radio in January 2026, on 18.7% of the medium’s spend, from 26 advertisers active.
Digital: Reliance Retail leads the medium
Digital carries 46.1% of the sector’s ads over the 12 months to September 2025. In January 2026, Reliance Retail holds 10.2% of the medium’s spend and the top ten advertisers hold 39.9%.
Facebook takes 28.1%, the largest single share.
Display takes 74.8%, the largest single share.
Desktop Display takes 31.2%, the largest single share.
15,392 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Reliance Retail led digital in January 2026, on 10.2% of the medium’s spend, from 3,661 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 73.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Ramraj Cotton Mills leads the sector on 8.7% of that spend.
The sector ran 69,235 ads from 3,930 advertisers in January 2026.
46.1% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 94 against an opening quarter of 100.
News Bulletin carries 48.1% of the sector’s TV ads.
North zone carries 35.9% of the sector’s print spend.
South zone carries 39.2% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?