Pen Advertising in India
We track 5 Pen advertisers in India, and Natraj runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of Pen ads run on outdoor.
The category runs the most ads in August.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
Pen splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Natraj leads Pen.
ads from Natraj, more than any other Pen advertiser.
This is the number of Pen ads each advertiser ran.
Where pen runs locally.
Top cities for Pen print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Pen advertising.
Who is the biggest advertiser in Pen?
Natraj ran the most ads here.
Which medium dominates Pen advertising?
Outdoor leads at about 100% of the category's ads.
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.