These are the ads we were able to track, not every ad placed in India. What is covered →

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Bajaj: Advertising Portfolio

TLDR

Bajaj advertises through 9 measured brands, and Bajaj Allianz General Insurance Co and Bajaj Auto advertise the most. Its ads span BFSI, Auto and Miscellaneous.

  • Diversified across 5 categories.
  • Bajaj Allianz General Insurance Co is the group's biggest advertiser.
Measured brands
9
advertisers in the group
Biggest brand
Bajaj Allianz General Insurance Co
top advertiser
Categories
5
industries spanned
Top medium
Digital
most-used channel
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Key takeaways.

The signals that define how the Bajaj group shows up across India's media, each drawn straight from our ad-monitoring sources.

01 Diversified across 5 categories.
02 Bajaj Allianz General Insurance Co is the group's biggest advertiser.

The brands behind Bajaj.

Bajaj advertises through 9 measured brands. Bajaj Allianz General Insurance Co runs the most ads of any brand in the group.

What this means

This is the number of ads each brand in the group ran.

BrandAds run
02
19,518
04
Bajaj Allianz Life Ins Co
1,365
05
Bajaj Finance
1,292
06
Bajaj Housing Finance
154
08
Bajaj Capital
55
09
Bajaj Electricals
26

Where the ads spread.

Lead category
BFSI

is the biggest of the 5 categories this group advertises in, at 80% of its ads.

What this means

Each bar is a category's share of every ad the Bajaj group ran.

Category% of group ads
80%
20%

The short answers.

Optimised for the questions people, and AI engines, actually ask about Bajaj's advertising portfolio.

How many brands does Bajaj advertise?

9 measured brands.

Which Bajaj brand advertises most?

Bajaj Allianz General Insurance Co.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.