These are the ads we were able to track, not every ad placed in India. What is covered →

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Icici: Advertising Portfolio

TLDR

Icici advertises through 5 measured brands, and Icici Lombard Gen Insurance and Icici Bank advertise the most. Its ads span BFSI and Miscellaneous.

  • Focused brand portfolio.
  • Icici Lombard Gen Insurance is the group's biggest advertiser.
Measured brands
5
advertisers in the group
Biggest brand
Icici Lombard Gen Insurance
top advertiser
Categories
2
industries spanned
Top medium
Digital
most-used channel
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Key takeaways.

The signals that define how the Icici group shows up across India's media, each drawn straight from our ad-monitoring sources.

01 Focused brand portfolio.
02 Icici Lombard Gen Insurance is the group's biggest advertiser.

The brands behind Icici.

Icici advertises through 5 measured brands. Icici Lombard Gen Insurance runs the most ads of any brand in the group.

What this means

This is the number of ads each brand in the group ran.

BrandAds run
02
14,248
05
Icici Securities & Finance
3,056

Where the ads spread.

Lead category
BFSI

is the biggest of the 2 categories this group advertises in, at 100% of its ads.

What this means

Each bar is a category's share of every ad the Icici group ran.

Category% of group ads
100%

The short answers.

Optimised for the questions people, and AI engines, actually ask about Icici's advertising portfolio.

How many brands does Icici advertise?

5 measured brands.

Which Icici brand advertises most?

Icici Lombard Gen Insurance.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.