Sona Biscuits Advertising in India
Sona Biscuits ads appeared 9,543 times across Indian media, which puts it #169 among Food & Beverages brands. 5,367 of those were on radio, more than on any other medium. October is its busiest month.
- 76% of its TV airtime runs alongside News Bulletin.
- It runs about 214× more ads in October than in its quietest month.
- It accounts for 0.1% of all Food & Beverages ads, which makes it #169 in the category.
Where its ads run.
Sona Biscuits splits its measured ads across 3 media, and radio leads at 56%. The dashed line shows what a typical Food & Beverages brand does.
Each bar is the share of Sona Biscuits's ads that ran on that medium. The dashed line is the average across all Food & Beverages brands.
Where it airs on TV.
ads on Tv9 Bangla, the TV channel it advertises on most.
This is the number of ads Sona Biscuits ran on each channel.
76% of its TV airtime runs with News Bulletin.
Each figure is the share of Sona Biscuits's TV airtime that ran alongside that kind of programme.
A clear airing peak around 9 AM.
Sona Biscuits's airings cluster around 09:00-09:29, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Sona Biscuits's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Saturday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Sona Biscuits's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Sona Biscuits ran for each product.
A geographic footprint, led by Kolkata.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.1% of Food & Beverages voice.
Sona Biscuits accounts for 0.1% of all measured Food & Beverages advertising, ranked #169 of 6,364 advertisers tracked in the category.
The Food & Beverages field, measured.
Sona Biscuits ranks #169 of 6,364 advertisers in Food & Beverages, counted by how many ads each one ran. These counts cover Food & Beverages advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Sona Biscuits's media.
How many ads did Sona Biscuits run in India?
A Sona Biscuits ad appeared 9,543 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #169 among Food & Beverages brands.
Where did Sona Biscuits's ads run?
Sona Biscuits ran 5,367 ads on radio, 3,995 ads on TV and 180 ads on print.
Which TV channels did Sona Biscuits advertise on?
Sona Biscuits ran 913 ads on Tv9 Bangla, more than on any other channel. Next come Zee Bangla HD and Nktv Plus.
What kind of TV programmes did Sona Biscuits advertise around?
76% of Sona Biscuits's television ads ran alongside news bulletin programming.
When did Sona Biscuits advertise the most?
Sona Biscuits ran the most ads in October and the fewest around April.
Campaigns we have run for brands like Sona Biscuits
A campaign we planned, booked and photographed for another advertiser in Food & Beverages, run by the same team and the same process you would work with.
Store openings announced inside their own catchments
A new ice cream store has one job on day one, which is to tell the people within a few minutes of it that it exists. The creative did exactly that and nothing more, leading with the place name, now at Shirdi and now in Ravet, backed with the full address and phone number. Sites were taken on the approach roads into each catchment rather than on the highest-traffic road in the city, so the audience seeing the board could actually act on it.
Naming the locality rather than the brand promise makes the board read as news instead of advertising. Buying inside the catchment means almost none of the impressions are wasted on people too far away to visit, which matters when the whole purpose is footfall to one door.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Food & Beverages
Food and beverages advertising in India
Television is the sector’s leading medium, taking 72.7% of ad spend over the 12 months to September 2025. Vishnu Packaging leads on 10.1% of that spend, 3.6% of the sector’s ads run on digital, and 1,814 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 33% on the opening quarter.
Up 52% on the opening quarter.
Down 19% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 72.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Nestle leads the medium
Television carries 72.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Nestle holds 16.3% of the medium’s spend and the top ten advertisers hold 67.9%.
Feature Films takes 20.6%, the largest single share.
Prime time takes 33.1%, the largest single share.
Hindi takes 32.9%, the largest single share.
131 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Nestle led television in January 2026, on 16.3% of the medium’s spend, from 281 advertisers active.
Print: GCMMF (Amul) leads the medium
Print carries 26.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, GCMMF (Amul) holds 11.3% of the medium’s spend and the top ten advertisers hold 54.5%.
North zone takes 44.7%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 18.1%, the largest single share.
Kolkata takes 2.8%, the largest single share.
Dainik Jagran carried the most print ads over the 12 months to September 2025.
1,578 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
GCMMF (Amul) led print in January 2026, on 11.3% of the medium’s spend, from 589 advertisers active.
Radio: Vishnu Packaging leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Vishnu Packaging holds 15.3% of the medium’s spend and the top ten advertisers hold 63.2%.
North zone takes 36.4%, the largest single share.
Prime time takes 29.3%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
224 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Vishnu Packaging led radio in January 2026, on 15.3% of the medium’s spend, from 125 advertisers active.
Digital: GCMMF (Amul) leads the medium
Digital carries 3.6% of the sector’s ads over the 12 months to September 2025. In January 2026, GCMMF (Amul) holds 17.8% of the medium’s spend and the top ten advertisers hold 43.8%.
Facebook takes 23.1%, the largest single share.
Display takes 71.1%, the largest single share.
Desktop Display takes 30.4%, the largest single share.
2,578 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
GCMMF (Amul) led digital in January 2026, on 17.8% of the medium’s spend, from 1,150 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 72.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Vishnu Packaging leads the sector on 10.1% of that spend.
The sector ran 375,585 ads from 1,814 advertisers in January 2026.
3.6% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 133 against an opening quarter of 100.
Feature Films carries 20.6% of the sector’s TV ads.
North zone carries 44.7% of the sector’s print spend.
North zone carries 36.4% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?