Purbanchal Cements Advertising in India
Purbanchal Cements ads appeared 8,110 times across Indian media, which puts it #82 among Building & Industrial brands. 8,110 of those were on TV, more than on any other medium. September is its busiest month.
- 100% of its ads run on television.
- 72% of its TV airtime runs alongside News Bulletin.
- It runs about 121× more ads in September than in its quietest month.
Where its ads run.
Purbanchal Cements splits its measured ads across 1 medium, and TV leads at 100%. The dashed line shows what a typical Building & Industrial brand does.
Each bar is the share of Purbanchal Cements's ads that ran on that medium. The dashed line is the average across all Building & Industrial brands.
Where it airs on TV.
ads on Nktv Plus, the TV channel it advertises on most.
This is the number of ads Purbanchal Cements ran on each channel.
72% of its TV airtime runs with News Bulletin.
Each figure is the share of Purbanchal Cements's TV airtime that ran alongside that kind of programme.
A clear airing peak around 7 PM.
Purbanchal Cements's airings cluster around 19:30-19:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Purbanchal Cements's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Friday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
What it advertises.
leads Purbanchal Cements's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Purbanchal Cements ran for each product.
0.2% of Building & Industrial voice.
Purbanchal Cements accounts for 0.2% of all measured Building & Industrial advertising, ranked #82 of 8,524 advertisers tracked in the category.
The Building & Industrial field, measured.
Purbanchal Cements ranks #82 of 8,524 advertisers in Building & Industrial, counted by how many ads each one ran. These counts cover Building & Industrial advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Purbanchal Cements's media.
How many ads did Purbanchal Cements run in India?
A Purbanchal Cements ad appeared 8,110 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #82 among Building & Industrial brands.
Where did Purbanchal Cements's ads run?
Purbanchal Cements ran 8,110 ads on TV.
Which TV channels did Purbanchal Cements advertise on?
Purbanchal Cements ran 1,875 ads on Nktv Plus, more than on any other channel. Next come News18 Assam and Prag News.
What kind of TV programmes did Purbanchal Cements advertise around?
72% of Purbanchal Cements's television ads ran alongside news bulletin programming.
When did Purbanchal Cements advertise the most?
Purbanchal Cements ran the most ads in September and the fewest around November.
Campaigns we have run for brands like Purbanchal Cements
A campaign we planned, booked and photographed for another advertiser in Building & Industrial, run by the same team and the same process you would work with.
A celebrity-led creative for TMT steel bars
TMT bars are chosen by a contractor and paid for by a homeowner, so the creative had to work for both. It cast a familiar face against the product with the line that construction has a real hero, then named the three grades outright, Fe 550 TMX, Fe 550 D TMX and Fe 500 D CRS, alongside the quality certifications. Recognition brings the homeowner in and the specification detail satisfies the contractor.
Carrying the grade names and the certification marks in the same frame as the celebrity means one creative serves the consumer and the trade rather than needing two. Naming the grades is what lets a homeowner ask for the product correctly at the dealer.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Building & Industrial
Real estate advertising in India
Print is the sector’s leading medium, taking 89.7% of ad spend over the 12 months to September 2025. Danube Properties leads on 7.8% of that spend, 16.2% of the sector’s ads run on digital, and 3,816 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 15% on the opening quarter.
Down 19% on the opening quarter.
Up 2% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 89.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Puravankara leads the medium
Television carries 5.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Puravankara holds 21.2% of the medium’s spend and the top ten advertisers hold 64.3%.
News Bulletin takes 59.1%, the largest single share.
Prime time takes 38.1%, the largest single share.
Telugu takes 27.3%, the largest single share.
197 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Puravankara led television in January 2026, on 21.2% of the medium’s spend, from 153 advertisers active.
Print: Nital Infra Projects leads the medium
Print carries 89.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Nital Infra Projects holds 14.7% of the medium’s spend and the top ten advertisers hold 32.1%.
North zone takes 41.5%, the largest single share.
Bennett, Coleman takes 23.4%, the largest single share.
Chennai takes 4.4%, the largest single share.
Times Of India carried the most print ads over the 12 months to September 2025.
9,619 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Nital Infra Projects led print in January 2026, on 14.7% of the medium’s spend, from 2,041 advertisers active.
Radio: Prestige Group leads the medium
Radio carries 4.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Prestige Group holds 4.1% of the medium’s spend and the top ten advertisers hold 24.2%.
West zone takes 36.5%, the largest single share.
Prime time takes 30.5%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
1,137 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Prestige Group led radio in January 2026, on 4.1% of the medium’s spend, from 302 advertisers active.
Digital: Keystone Realtors leads the medium
Digital carries 16.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Keystone Realtors holds 29.7% of the medium’s spend and the top ten advertisers hold 65.8%.
YouTube takes 10.8%, the largest single share.
Display takes 80.3%, the largest single share.
Desktop Display takes 44.3%, the largest single share.
5,824 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Keystone Realtors led digital in January 2026, on 29.7% of the medium’s spend, from 1,763 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 89.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Danube Properties leads the sector on 7.8% of that spend.
The sector ran 217,594 ads from 3,816 advertisers in January 2026.
16.2% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 115 against an opening quarter of 100.
News Bulletin carries 59.1% of the sector’s TV ads.
North zone carries 41.5% of the sector’s print spend.
West zone carries 36.5% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?