Ultratech Cement Advertising in India
Ultratech Cement ads appeared 1,99,868 times across Indian media, making it the #3 biggest Building & Industrial advertiser. 1,68,365 of those were on TV, more than on any other medium. September is its busiest month.
- 84% of its ads run on television.
- It runs about 103× more ads in September than in its quietest month.
- About 1 in every 21 Building & Industrial ads in India is one of theirs, which makes it #3 in the category.
Where its ads run.
Ultratech Cement splits its measured ads across 4 media, and TV leads at 84%. The dashed line shows what a typical Building & Industrial brand does.
Each bar is the share of Ultratech Cement's ads that ran on that medium. The dashed line is the average across all Building & Industrial brands.
Where it airs on TV.
ads on Star Sports 1 HD Hindi, the TV channel it advertises on most.
This is the number of ads Ultratech Cement ran on each channel.
The genres it leans on.
Each figure is the share of Ultratech Cement's TV airtime that ran alongside that kind of programme.
A clear airing peak around 7 PM.
Ultratech Cement's airings cluster around 19:30-19:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Ultratech Cement's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Monday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Ultratech Cement's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Ultratech Cement ran for each product.
A geographic footprint, led by Jaipur.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
4.8% of Building & Industrial voice.
Ultratech Cement accounts for 4.8% of all measured Building & Industrial advertising, ranked #3 of 8,524 advertisers tracked in the category.
The Building & Industrial field, measured.
Ultratech Cement ranks #3 of 8,524 advertisers in Building & Industrial, counted by how many ads each one ran. These counts cover Building & Industrial advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Ultratech Cement's media.
How many ads did Ultratech Cement run in India?
A Ultratech Cement ad appeared 1,99,868 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #3 among Building & Industrial brands.
Where did Ultratech Cement's ads run?
Ultratech Cement ran 1,68,365 ads on TV, 25,219 ads on radio, 5,138 ads on digital and 1,146 ads on print.
Which TV channels did Ultratech Cement advertise on?
Ultratech Cement ran 2,297 ads on Star Sports 1 HD Hindi, more than on any other channel. Next come Star Sports 1 Hindi and Star Sports 2 Hindi HD.
What kind of TV programmes did Ultratech Cement advertise around?
27% of Ultratech Cement's television ads ran alongside cricket programming.
When did Ultratech Cement advertise the most?
Ultratech Cement ran the most ads in September and the fewest around November.
Campaigns we have run for brands like Ultratech Cement
A campaign we planned, booked and photographed for another advertiser in Building & Industrial, run by the same team and the same process you would work with.
Mobile charging stations as the media, not the sponsor line
A wires and cables brand advertising on a charging station is a rare case of the medium proving the message. Branded kiosks were placed in mall concourses and waiting areas carrying the lifetime trust line, positioned beside seating so users stay with the unit while their phone charges. The screen runs the product range while the person stands there, which is dwell time no poster in that concourse gets.
The format holds a captive audience for as long as a phone takes to charge, and it associates the brand with the exact benefit it sells. Placing the units next to seating rather than in the walkway is what turns a passing glance into several minutes.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Building & Industrial
Real estate advertising in India
Print is the sector’s leading medium, taking 89.7% of ad spend over the 12 months to September 2025. Danube Properties leads on 7.8% of that spend, 16.2% of the sector’s ads run on digital, and 3,816 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 15% on the opening quarter.
Down 19% on the opening quarter.
Up 2% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 89.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Puravankara leads the medium
Television carries 5.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Puravankara holds 21.2% of the medium’s spend and the top ten advertisers hold 64.3%.
News Bulletin takes 59.1%, the largest single share.
Prime time takes 38.1%, the largest single share.
Telugu takes 27.3%, the largest single share.
197 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Puravankara led television in January 2026, on 21.2% of the medium’s spend, from 153 advertisers active.
Print: Nital Infra Projects leads the medium
Print carries 89.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Nital Infra Projects holds 14.7% of the medium’s spend and the top ten advertisers hold 32.1%.
North zone takes 41.5%, the largest single share.
Bennett, Coleman takes 23.4%, the largest single share.
Chennai takes 4.4%, the largest single share.
Times Of India carried the most print ads over the 12 months to September 2025.
9,619 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Nital Infra Projects led print in January 2026, on 14.7% of the medium’s spend, from 2,041 advertisers active.
Radio: Prestige Group leads the medium
Radio carries 4.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Prestige Group holds 4.1% of the medium’s spend and the top ten advertisers hold 24.2%.
West zone takes 36.5%, the largest single share.
Prime time takes 30.5%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
1,137 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Prestige Group led radio in January 2026, on 4.1% of the medium’s spend, from 302 advertisers active.
Digital: Keystone Realtors leads the medium
Digital carries 16.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Keystone Realtors holds 29.7% of the medium’s spend and the top ten advertisers hold 65.8%.
YouTube takes 10.8%, the largest single share.
Display takes 80.3%, the largest single share.
Desktop Display takes 44.3%, the largest single share.
5,824 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Keystone Realtors led digital in January 2026, on 29.7% of the medium’s spend, from 1,763 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 89.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Danube Properties leads the sector on 7.8% of that spend.
The sector ran 217,594 ads from 3,816 advertisers in January 2026.
16.2% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 115 against an opening quarter of 100.
News Bulletin carries 59.1% of the sector’s TV ads.
North zone carries 41.5% of the sector’s print spend.
West zone carries 36.5% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?