Chettinad Cement Corp Advertising in India
Chettinad Cement Corp ads appeared 88,854 times across Indian media, making it the #5 biggest Building & Industrial advertiser. 87,742 of those were on radio, more than on any other medium. January is its busiest month.
- 100% of its TV airtime runs alongside News Bulletin.
- It runs about 15441× more ads in January than in its quietest month.
- About 1 in every 29 Building & Industrial ads in India is one of theirs, which makes it #5 in the category.
Where its ads run.
Chettinad Cement Corp splits its measured ads across 2 media, and radio leads at 99%. The dashed line shows what a typical Building & Industrial brand does.
Each bar is the share of Chettinad Cement Corp's ads that ran on that medium. The dashed line is the average across all Building & Industrial brands.
Where it airs on TV.
ads on Polimer News, the TV channel it advertises on most.
This is the number of ads Chettinad Cement Corp ran on each channel.
100% of its TV airtime runs with News Bulletin.
Each figure is the share of Chettinad Cement Corp's TV airtime that ran alongside that kind of programme.
When, and in which languages.
Wednesday indexes highest, making it the brand's busiest broadcast day.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Chettinad Cement Corp's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Chettinad Cement Corp ran for each product.
A geographic footprint, led by Bangalore.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
3.4% of Building & Industrial voice.
Chettinad Cement Corp accounts for 3.4% of all measured Building & Industrial advertising, ranked #5 of 8,524 advertisers tracked in the category.
The Building & Industrial field, measured.
Chettinad Cement Corp ranks #5 of 8,524 advertisers in Building & Industrial, counted by how many ads each one ran. These counts cover Building & Industrial advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Chettinad Cement Corp's media.
How many ads did Chettinad Cement Corp run in India?
A Chettinad Cement Corp ad appeared 88,854 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #5 among Building & Industrial brands.
Where did Chettinad Cement Corp's ads run?
Chettinad Cement Corp ran 87,742 ads on radio and 1,106 ads on digital.
Which TV channels did Chettinad Cement Corp advertise on?
Chettinad Cement Corp ran 3 ads on Polimer News, more than on any other channel.
What kind of TV programmes did Chettinad Cement Corp advertise around?
100% of Chettinad Cement Corp's television ads ran alongside news bulletin programming.
When did Chettinad Cement Corp advertise the most?
Chettinad Cement Corp ran the most ads in January and the fewest around August.
Campaigns we have run for brands like Chettinad Cement Corp
A campaign we planned, booked and photographed for another advertiser in Building & Industrial, run by the same team and the same process you would work with.
An exhibition stand built as a working product wall
At an industrial expo the visitor is comparing specifications, not browsing, so the stand was built as a product wall rather than a lounge. Enclosures, cable trays, ladders and fencing were mounted at eye level across the back and side walls, with a lit backdrop carrying the designed to last positioning and a central meeting area where the actual conversations happen. The layout lets a buyer see the range before anyone speaks to them.
Putting the product on the walls means the stand qualifies visitors on its own, and the sales team spends its time on people who have already seen what they need. Building the meeting space into the middle rather than behind a partition kept those conversations inside the range on display.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Building & Industrial
Real estate advertising in India
Print is the sector’s leading medium, taking 89.7% of ad spend over the 12 months to September 2025. Danube Properties leads on 7.8% of that spend, 16.2% of the sector’s ads run on digital, and 3,816 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 15% on the opening quarter.
Down 19% on the opening quarter.
Up 2% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 89.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Puravankara leads the medium
Television carries 5.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Puravankara holds 21.2% of the medium’s spend and the top ten advertisers hold 64.3%.
News Bulletin takes 59.1%, the largest single share.
Prime time takes 38.1%, the largest single share.
Telugu takes 27.3%, the largest single share.
197 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Puravankara led television in January 2026, on 21.2% of the medium’s spend, from 153 advertisers active.
Print: Nital Infra Projects leads the medium
Print carries 89.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Nital Infra Projects holds 14.7% of the medium’s spend and the top ten advertisers hold 32.1%.
North zone takes 41.5%, the largest single share.
Bennett, Coleman takes 23.4%, the largest single share.
Chennai takes 4.4%, the largest single share.
Times Of India carried the most print ads over the 12 months to September 2025.
9,619 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Nital Infra Projects led print in January 2026, on 14.7% of the medium’s spend, from 2,041 advertisers active.
Radio: Prestige Group leads the medium
Radio carries 4.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Prestige Group holds 4.1% of the medium’s spend and the top ten advertisers hold 24.2%.
West zone takes 36.5%, the largest single share.
Prime time takes 30.5%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
1,137 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Prestige Group led radio in January 2026, on 4.1% of the medium’s spend, from 302 advertisers active.
Digital: Keystone Realtors leads the medium
Digital carries 16.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Keystone Realtors holds 29.7% of the medium’s spend and the top ten advertisers hold 65.8%.
YouTube takes 10.8%, the largest single share.
Display takes 80.3%, the largest single share.
Desktop Display takes 44.3%, the largest single share.
5,824 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Keystone Realtors led digital in January 2026, on 29.7% of the medium’s spend, from 1,763 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 89.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Danube Properties leads the sector on 7.8% of that spend.
The sector ran 217,594 ads from 3,816 advertisers in January 2026.
16.2% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 115 against an opening quarter of 100.
News Bulletin carries 59.1% of the sector’s TV ads.
North zone carries 41.5% of the sector’s print spend.
West zone carries 36.5% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?