Piramal Capital & Housing Finance Advertising in India
Piramal Capital & Housing Finance ads appeared 15,430 times across Indian media, which puts it #72 among BFSI brands. 8,450 of those were on TV, more than on any other medium. December is its busiest month.
- 55% of its ads run on television.
- 32% of its TV airtime runs alongside News Bulletin.
- It runs about 100× more ads in December than in its quietest month.
Where its ads run.
Piramal Capital & Housing Finance splits its measured ads across 4 media, and TV leads at 55%. The dashed line shows what a typical BFSI brand does.
Each bar is the share of Piramal Capital & Housing Finance's ads that ran on that medium. The dashed line is the average across all BFSI brands.
Where it airs on TV.
ads on Raj TV, the TV channel it advertises on most.
This is the number of ads Piramal Capital & Housing Finance ran on each channel.
The genres it leans on.
Each figure is the share of Piramal Capital & Housing Finance's TV airtime that ran alongside that kind of programme.
A clear airing peak around 9 AM.
Piramal Capital & Housing Finance's airings cluster around 09:30-09:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Piramal Capital & Housing Finance's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Wednesday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Piramal Capital & Housing Finance's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Piramal Capital & Housing Finance ran for each product.
A geographic footprint, led by Bhopal.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.2% of BFSI voice.
Piramal Capital & Housing Finance accounts for 0.2% of all measured BFSI advertising, ranked #72 of 11,178 advertisers tracked in the category.
The BFSI field, measured.
Piramal Capital & Housing Finance ranks #72 of 11,178 advertisers in BFSI, counted by how many ads each one ran. These counts cover BFSI advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Piramal Capital & Housing Finance's media.
How many ads did Piramal Capital & Housing Finance run in India?
A Piramal Capital & Housing Finance ad appeared 15,430 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #72 among BFSI brands.
Where did Piramal Capital & Housing Finance's ads run?
Piramal Capital & Housing Finance ran 8,450 ads on TV, 4,100 ads on radio, 2,834 ads on digital and 46 ads on print.
Which TV channels did Piramal Capital & Housing Finance advertise on?
Piramal Capital & Housing Finance ran 817 ads on Raj TV, more than on any other channel. Next come Colors HD Viacom18 and Ptc News.
What kind of TV programmes did Piramal Capital & Housing Finance advertise around?
32% of Piramal Capital & Housing Finance's television ads ran alongside news bulletin programming.
When did Piramal Capital & Housing Finance advertise the most?
Piramal Capital & Housing Finance ran the most ads in December and the fewest around March.
Campaigns we have run for brands like Piramal Capital & Housing Finance
A campaign we planned, booked and photographed for another advertiser in BFSI, run by the same team and the same process you would work with.
A branded feature placed in the business press
Reinsurance broking is bought on credibility, not on reach, so the media choice was a single high-authority placement rather than a spread. We placed a branded feature on The Economic Times that traced the shift from buying insurance to managing risk strategically, published under the paper’s sponsored content programme so it carried the masthead’s context while remaining clearly identified as brand content.
One placement on a business masthead does work that volume cannot for this category: it puts the argument in the publication the client’s own buyers already read, and it leaves a permanent, searchable page rather than an impression that expires.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in BFSI
Financial services advertising in India
Print is the sector’s leading medium, taking 70.6% of ad spend over the 12 months to September 2025. AMFI leads on 15.8% of that spend, 28.7% of the sector’s ads run on digital, and 2,118 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 49% on the opening quarter.
Up 91% on the opening quarter.
Down 29% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 70.6% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Tata Capital leads the medium
Television carries 27.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Tata Capital holds 26.0% of the medium’s spend and the top ten advertisers hold 87.3%.
News Bulletin takes 52.3%, the largest single share.
Prime time takes 32.6%, the largest single share.
Hindi takes 39.9%, the largest single share.
115 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Tata Capital led television in January 2026, on 26.0% of the medium’s spend, from 97 advertisers active.
Print: LIC leads the medium
Print carries 70.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, LIC holds 21.7% of the medium’s spend and the top ten advertisers hold 57.9%.
North zone takes 33.5%, the largest single share.
Indian Express Newspapers(bom) takes 24.1%, the largest single share.
Mumbai takes 9.0%, the largest single share.
Financial Express carried the most print ads over the 12 months to September 2025.
7,727 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
LIC led print in January 2026, on 21.7% of the medium’s spend, from 1,805 advertisers active.
Radio: LIC leads the medium
Radio carries 2.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, LIC holds 28.3% of the medium’s spend and the top ten advertisers hold 88.1%.
West zone takes 37.0%, the largest single share.
Prime time takes 36.1%, the largest single share.
Radio Mirchi carried the most radio ads over the 12 months to September 2025.
69 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
LIC led radio in January 2026, on 28.3% of the medium’s spend, from 58 advertisers active.
Digital: Tradingview leads the medium
Digital carries 28.7% of the sector’s ads over the 12 months to September 2025. In January 2026, Tradingview holds 7.2% of the medium’s spend and the top ten advertisers hold 45.0%.
Facebook takes 5.7%, the largest single share.
Display takes 84.6%, the largest single share.
Desktop Display takes 48.0%, the largest single share.
678 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Tradingview led digital in January 2026, on 7.2% of the medium’s spend, from 396 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 70.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
AMFI leads the sector on 15.8% of that spend.
The sector ran 240,720 ads from 2,118 advertisers in January 2026.
28.7% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 149 against an opening quarter of 100.
News Bulletin carries 52.3% of the sector’s TV ads.
North zone carries 33.5% of the sector’s print spend.
West zone carries 37.0% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?