Indian Overseas Bank Advertising in India
Indian Overseas Bank ads appeared 16,179 times across Indian media, which puts it #49 among BFSI brands. 15,770 of those were on radio, more than on any other medium. January is its busiest month.
- 100% of its TV airtime runs alongside Music Shows / Songs.
- It runs about 391× more ads in January than in its quietest month.
- It accounts for 0.4% of all BFSI ads, which makes it #49 in the category.
Where its ads run.
Indian Overseas Bank splits its measured ads across 4 media, and radio leads at 98%. The dashed line shows what a typical BFSI brand does.
Each bar is the share of Indian Overseas Bank's ads that ran on that medium. The dashed line is the average across all BFSI brands.
Where it airs on TV.
ads on Star Vijay, the TV channel it advertises on most.
This is the number of ads Indian Overseas Bank ran on each channel.
100% of its TV airtime runs with Music Shows / Songs.
Each figure is the share of Indian Overseas Bank's TV airtime that ran alongside that kind of programme.
A clear airing peak around 6 AM.
Indian Overseas Bank's airings cluster around 06:30-06:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Indian Overseas Bank's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Monday indexes highest, making it the brand's busiest broadcast day.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Indian Overseas Bank's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Indian Overseas Bank ran for each product.
A geographic footprint, led by Chennai.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.4% of BFSI voice.
Indian Overseas Bank accounts for 0.4% of all measured BFSI advertising, ranked #49 of 11,178 advertisers tracked in the category.
The BFSI field, measured.
Indian Overseas Bank ranks #49 of 11,178 advertisers in BFSI, counted by how many ads each one ran. These counts cover BFSI advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Indian Overseas Bank's media.
How many ads did Indian Overseas Bank run in India?
A Indian Overseas Bank ad appeared 16,179 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #49 among BFSI brands.
Where did Indian Overseas Bank's ads run?
Indian Overseas Bank ran 15,770 ads on radio, 364 ads on print, 36 ads on TV and 9 ads on digital.
Which TV channels did Indian Overseas Bank advertise on?
Indian Overseas Bank ran 18 ads on Star Vijay, more than on any other channel. Next come Star Vijay HD.
What kind of TV programmes did Indian Overseas Bank advertise around?
100% of Indian Overseas Bank's television ads ran alongside music shows / songs programming.
When did Indian Overseas Bank advertise the most?
Indian Overseas Bank ran the most ads in January and the fewest around April.
Campaigns we have run for brands like Indian Overseas Bank
A campaign we planned, booked and photographed for another advertiser in BFSI, run by the same team and the same process you would work with.
Small-format deposit ads in the Gujarati dailies
A deposit scheme is bought on one number, so the unit did not need size, it needed placement and repetition. Small-format ads ran in Gujarat Samachar and Divya Bhaskar leading with the 567 day scheme and its 7.75 per cent rate, with a QR code and a toll free number so a reader could act without leaving the page. Buying small units in the two largest Gujarati dailies bought frequency in the market rather than one large appearance.
Rate shoppers compare, so being present repeatedly in the papers they read matters more than dominating a single issue. The QR code turned a print unit into a measurable route, which is unusual for a small-format press buy.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in BFSI
Financial services advertising in India
Print is the sector’s leading medium, taking 70.6% of ad spend over the 12 months to September 2025. AMFI leads on 15.8% of that spend, 28.7% of the sector’s ads run on digital, and 2,118 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 49% on the opening quarter.
Up 91% on the opening quarter.
Down 29% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 70.6% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Tata Capital leads the medium
Television carries 27.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Tata Capital holds 26.0% of the medium’s spend and the top ten advertisers hold 87.3%.
News Bulletin takes 52.3%, the largest single share.
Prime time takes 32.6%, the largest single share.
Hindi takes 39.9%, the largest single share.
115 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Tata Capital led television in January 2026, on 26.0% of the medium’s spend, from 97 advertisers active.
Print: LIC leads the medium
Print carries 70.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, LIC holds 21.7% of the medium’s spend and the top ten advertisers hold 57.9%.
North zone takes 33.5%, the largest single share.
Indian Express Newspapers(bom) takes 24.1%, the largest single share.
Mumbai takes 9.0%, the largest single share.
Financial Express carried the most print ads over the 12 months to September 2025.
7,727 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
LIC led print in January 2026, on 21.7% of the medium’s spend, from 1,805 advertisers active.
Radio: LIC leads the medium
Radio carries 2.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, LIC holds 28.3% of the medium’s spend and the top ten advertisers hold 88.1%.
West zone takes 37.0%, the largest single share.
Prime time takes 36.1%, the largest single share.
Radio Mirchi carried the most radio ads over the 12 months to September 2025.
69 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
LIC led radio in January 2026, on 28.3% of the medium’s spend, from 58 advertisers active.
Digital: Tradingview leads the medium
Digital carries 28.7% of the sector’s ads over the 12 months to September 2025. In January 2026, Tradingview holds 7.2% of the medium’s spend and the top ten advertisers hold 45.0%.
Facebook takes 5.7%, the largest single share.
Display takes 84.6%, the largest single share.
Desktop Display takes 48.0%, the largest single share.
678 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Tradingview led digital in January 2026, on 7.2% of the medium’s spend, from 396 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 70.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
AMFI leads the sector on 15.8% of that spend.
The sector ran 240,720 ads from 2,118 advertisers in January 2026.
28.7% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 149 against an opening quarter of 100.
News Bulletin carries 52.3% of the sector’s TV ads.
North zone carries 33.5% of the sector’s print spend.
West zone carries 37.0% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?