Icici Prudential Asset Mgmt Advertising in India
Icici Prudential Asset Mgmt ads appeared 14,436 times across Indian media, which puts it #65 among BFSI brands. 6,872 of those were on TV, more than on any other medium. July is its busiest month.
- 45% of its TV airtime runs alongside News Bulletin.
- It runs about 22× more ads in July than in its quietest month.
- It accounts for 0.3% of all BFSI ads, which makes it #65 in the category.
Where its ads run.
Icici Prudential Asset Mgmt splits its measured ads across 3 media, and TV leads at 48%. The dashed line shows what a typical BFSI brand does.
Each bar is the share of Icici Prudential Asset Mgmt's ads that ran on that medium. The dashed line is the average across all BFSI brands.
Where it airs on TV.
ads on Tv9 Bharatvarsh, the TV channel it advertises on most.
This is the number of ads Icici Prudential Asset Mgmt ran on each channel.
45% of its TV airtime runs with News Bulletin.
Each figure is the share of Icici Prudential Asset Mgmt's TV airtime that ran alongside that kind of programme.
A clear airing peak around 3 PM.
Icici Prudential Asset Mgmt's airings cluster around 15:30-15:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Icici Prudential Asset Mgmt's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Sunday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Icici Prudential Asset Mgmt's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Icici Prudential Asset Mgmt ran for each product.
A geographic footprint, led by Mumbai.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.3% of BFSI voice.
Icici Prudential Asset Mgmt accounts for 0.3% of all measured BFSI advertising, ranked #65 of 11,178 advertisers tracked in the category.
The BFSI field, measured.
Icici Prudential Asset Mgmt ranks #65 of 11,178 advertisers in BFSI, counted by how many ads each one ran. These counts cover BFSI advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Icici Prudential Asset Mgmt's media.
How many ads did Icici Prudential Asset Mgmt run in India?
A Icici Prudential Asset Mgmt ad appeared 14,436 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #65 among BFSI brands.
Where did Icici Prudential Asset Mgmt's ads run?
Icici Prudential Asset Mgmt ran 6,872 ads on TV, 6,425 ads on digital and 1,139 ads on print.
Which TV channels did Icici Prudential Asset Mgmt advertise on?
Icici Prudential Asset Mgmt ran 338 ads on Tv9 Bharatvarsh, more than on any other channel. Next come Times Now and News18 India.
What kind of TV programmes did Icici Prudential Asset Mgmt advertise around?
45% of Icici Prudential Asset Mgmt's television ads ran alongside news bulletin programming.
When did Icici Prudential Asset Mgmt advertise the most?
Icici Prudential Asset Mgmt ran the most ads in July and the fewest around April.
Campaigns we have run for brands like Icici Prudential Asset Mgmt
A campaign we planned, booked and photographed for another advertiser in BFSI, run by the same team and the same process you would work with.
Tamil auto branding for a home loan without income proof
Home First lends to buyers who often cannot produce a salary slip, and that is the whole proposition. The creative said it plainly in Tamil, that a home loan is possible without income proof and that approval takes two days, and it went on auto-rickshaw rear panels so it sat in front of the vehicle behind for the length of every signal. Autos work the residential roads and market streets where the self-employed customer base lives and trades.
A rear panel is read at a standstill, which is the right place for a message that needs two lines rather than a glance. Putting it in Tamil, on the vehicle that serves those neighbourhoods, kept the cost per contact low while reaching exactly the borrower the product was built for.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in BFSI
Financial services advertising in India
Print is the sector’s leading medium, taking 70.6% of ad spend over the 12 months to September 2025. AMFI leads on 15.8% of that spend, 28.7% of the sector’s ads run on digital, and 2,118 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 49% on the opening quarter.
Up 91% on the opening quarter.
Down 29% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 70.6% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Tata Capital leads the medium
Television carries 27.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Tata Capital holds 26.0% of the medium’s spend and the top ten advertisers hold 87.3%.
News Bulletin takes 52.3%, the largest single share.
Prime time takes 32.6%, the largest single share.
Hindi takes 39.9%, the largest single share.
115 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Tata Capital led television in January 2026, on 26.0% of the medium’s spend, from 97 advertisers active.
Print: LIC leads the medium
Print carries 70.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, LIC holds 21.7% of the medium’s spend and the top ten advertisers hold 57.9%.
North zone takes 33.5%, the largest single share.
Indian Express Newspapers(bom) takes 24.1%, the largest single share.
Mumbai takes 9.0%, the largest single share.
Financial Express carried the most print ads over the 12 months to September 2025.
7,727 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
LIC led print in January 2026, on 21.7% of the medium’s spend, from 1,805 advertisers active.
Radio: LIC leads the medium
Radio carries 2.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, LIC holds 28.3% of the medium’s spend and the top ten advertisers hold 88.1%.
West zone takes 37.0%, the largest single share.
Prime time takes 36.1%, the largest single share.
Radio Mirchi carried the most radio ads over the 12 months to September 2025.
69 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
LIC led radio in January 2026, on 28.3% of the medium’s spend, from 58 advertisers active.
Digital: Tradingview leads the medium
Digital carries 28.7% of the sector’s ads over the 12 months to September 2025. In January 2026, Tradingview holds 7.2% of the medium’s spend and the top ten advertisers hold 45.0%.
Facebook takes 5.7%, the largest single share.
Display takes 84.6%, the largest single share.
Desktop Display takes 48.0%, the largest single share.
678 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Tradingview led digital in January 2026, on 7.2% of the medium’s spend, from 396 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 70.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
AMFI leads the sector on 15.8% of that spend.
The sector ran 240,720 ads from 2,118 advertisers in January 2026.
28.7% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 149 against an opening quarter of 100.
News Bulletin carries 52.3% of the sector’s TV ads.
North zone carries 33.5% of the sector’s print spend.
West zone carries 37.0% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?