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Maya Appliances(P)ltd Advertising in India

TLDR

Maya Appliances(P)ltd ads appeared 6,211 times across Indian media, which puts it #776 among Media brands. 5,547 of those were on TV, more than on any other medium. January is its busiest month.

  • 89% of its ads run on television.
  • 33% of its TV airtime runs alongside News Bulletin.
  • It runs about 113× more ads in January than in its quietest month.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 11 months · the tallest point is its busiest month
113×
peak vs trough
Jan'25
Oct'24Jul'25Mar'26
Ads run
6,211
times an ad appeared
Category rank
#776
of 6675 in Media
Share of category ads
<0.1%
of every Media ad
Media used
3
of 5 tracked media
Top medium
TV
89% of its ads
Peak month
January
seasonal high

Where its ads run.

Maya Appliances(P)ltd splits its measured ads across 3 media, and TV leads at 89%. The dashed line shows what a typical Media brand does.

What this means

Each bar is the share of Maya Appliances(P)ltd's ads that ran on that medium. The dashed line is the average across all Media brands.

Medium % of its ads
TV
89.3%
Digital
9.3%
Print
1.4%
Maya Appliances(P)ltd Average across Media brands

Where it airs on TV.

TV channelAds run
01
Adithya
965
02
Sun News
791
03
Puthiya Thalaimurai
430
04
Sun TV HD
342
05
Sun TV
316
06
Ktv
287
07
Zee Tamil HD
272
08
Polimer News
266
965

ads on Adithya, the TV channel it advertises on most.

What this means

This is the number of ads Maya Appliances(P)ltd ran on each channel.

The genres it leans on.

News Bulletin 33% share of TV airtime
News Bulletin 33%
Feature Films 16%
Drama / Soap 15%
Religious / Devotional / Astrology 14%
Film Based Magazines 12%
Cookery 5%
Interviews / Portraits / Discussio 4%
Film Songs 2%
What this means

Each figure is the share of Maya Appliances(P)ltd's TV airtime that ran alongside that kind of programme.

A clear airing peak around 7 PM.

0003060912151821 peak 7 PM

Maya Appliances(P)ltd's airings cluster around 19:00-19:29, with the deepest reach concentrated in a narrow window.

Time of day Ads run
19:00-19:29261
06:30-06:59242
21:00-21:29218
18:30-18:59212
07:00-07:29201
16:00-16:29177
What this means

Each spoke is the share of Maya Appliances(P)ltd's airings in that part of the day. The longer the spoke, the busier the slot.

When, and in which languages.

Day of week
Friday
622
Wednesday
578
Thursday
575
Saturday
548
Sunday
438
Tuesday
414
Monday
395

Friday indexes highest, making it the brand's busiest broadcast day.

Creative language
Tamil
1,977

Language spread shows how local, or how national, the buy really is.

The digital footprint.

Creative mix
12% Display
88% Video

The display-vs-video balance signals whether the buy is reach-first or premium-attention.

Where the ads run (online)Ads run
01
JioCinemajiocinema.com
83
02
YouTubeyoutube.com
80
03
Zee5zee5.com
51
04
Newsnews.abplive.com
38
05
Gujaratigujarati.abplive.com
35
06
Quotes creatorquotes creator
25
07
Wionewswionews.com
20
08
Mxplayermxplayer.in
17
Formats & placements
Desktop Video
282
Mobile Video
177
In APP Display
52
In App Video
46
Desktop Display
10
Facebook Display
6

What it advertises.

Headline product
Tp Vidiem Vogue

leads Maya Appliances(P)ltd's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Maya Appliances(P)ltd ran for each product.

01
Tp Vidiem Vogue
2,233
02
Tp Vidiem
1,300
03
Vidiem Vogue
822
04
Vidiem Adc Mixer Grinder
704
05
Vidiem Vitta
369
06
Vidiem Tusker
353
07
Vidiem Vogue V1
222
08
Tp Vidiem Tusker
63
09
Vidiem Range Of Products
58
10
Ppc Home Chef (Vidiem)
31
Brand DNA

Maya Appliances(P)ltd advertises across 3 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

TV-ledSeasonalNational
Ad-intensity score
13 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Chennai.

ChennaiCoimbatoreTrichy
Chennai
6
Coimbatore
5
Trichy
5
Madurai
5
Kochi
5
Kannur
4
Trichur
4
Vellore
4
Tirunelveli
4
Nagercoil
4

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

The Media field, measured.

 AdvertiserShare of the leaderAds run
01
2,52,962
04
1,58,445
05
1,50,167
06
1,48,450
07
1,35,812
09
Maya Appliances(P)ltd This brand
2,902
What this means

Maya Appliances(P)ltd ranks #776 of 6,675 advertisers in Media, counted by how many ads each one ran. These counts cover Media advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Maya Appliances(P)ltd Average across Media brands
AxisMayaMedia
Digital92
TV8993
Top genre3356
Print14
Radio01
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Maya Appliances(P)ltd's media.

How many ads did Maya Appliances(P)ltd run in India?

A Maya Appliances(P)ltd ad appeared 6,211 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #776 among Media brands.

Where did Maya Appliances(P)ltd's ads run?

Maya Appliances(P)ltd ran 5,547 ads on TV, 575 ads on digital and 89 ads on print.

Which TV channels did Maya Appliances(P)ltd advertise on?

Maya Appliances(P)ltd ran 965 ads on Adithya, more than on any other channel. Next come Sun News and Puthiya Thalaimurai.

What kind of TV programmes did Maya Appliances(P)ltd advertise around?

33% of Maya Appliances(P)ltd's television ads ran alongside news bulletin programming.

When did Maya Appliances(P)ltd advertise the most?

Maya Appliances(P)ltd ran the most ads in January and the fewest around February.

Media

Campaigns we have run for brands like Maya Appliances(P)ltd

A campaign we planned, booked and photographed for another advertiser in Media, run by the same team and the same process you would work with.

Martin · Entertainment & Media

Poster and key art for a theatrical action release

Action titles live or die on the poster, and the poster then has to survive being cropped for every other format. The key art for Martin was built with that in mind: a lead frame strong enough to hold a hoarding, and variants that keep the title and the lead legible when the same artwork is reduced to a digital tile or a press strip.

What it delivered

Designing the crop variants alongside the master art means the release keeps its impact at every size, instead of the title disappearing the moment the artwork is resized. That consistency is what makes a short release window feel like a campaign.

Format Key art and poster
Category Theatrical release
Use Outdoor, digital and press
Martin release key art with the lead and title treatment
Full Martin poster artwork prepared for the release campaign

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Gaming and betting advertising in India

Television is the sector’s leading medium, taking 99.0% of ad spend over the 12 months to September 2025. Sporta Technologies Private leads on 58.9% of that spend, 71.8% of the sector’s ads run on digital, and 564 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
99.0%
Television share of spend
the sector’s most used medium over the 12 months to September 2025
9,632
Ads in January 2026
across all four media
564
Advertisers
active in January 2026
71.8%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +24%
0
40
90
130
100
114
105
124
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 24% on the opening quarter.

Digital +105%
0
90
190
280
100
137
314
205
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 105% on the opening quarter.

Radio −31%
0
60
110
170
100
160
179
69
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 31% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

99.0% is television

Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 99.0% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Television 99.0%
Radio 0.5%
Print 0.4%

A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
3
6
5
1
1235
1058
1171
1073
3
8
7
3
PrintDigitalRadio
Y2022 Y2023 Y2024

Radio: Og Global Access leads the medium

Radio carries 0.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Og Global Access holds 50.6% of the medium’s spend and the top ten advertisers hold 100.0%.

Top advertiser
Og Global Access
50.6% of the sector’s radio spend in January 2026
Top 10 concentration
100.0%
of the sector’s radio spend sits with ten advertisers
Advertiser count
2
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
39.8% is north zone
North zone 39.8%
West zone 35.5%
South zone 20.4%
East zone 4.4%

North zone takes 39.8%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
36.5% is prime time
Prime time 36.5%
Morning 27.4%
Afternoon 14.9%
Early morning 12.5%
All others 8.7%

Prime time takes 36.5%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 Radio Mirchi 16.7%
02 Big FM 13.0%
03 Radio City 7.9%
04 My FM 5.4%
05 Mirchi Love 3.6%

Radio Mirchi carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 6 advertisers
01 Pmsport N V
02 White Star B V
03 Skillhub Online Games Federation
04 Zuplay
05 Upsports Vision
06 Lipi

6 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

Og Global Access led radio in January 2026, on 50.6% of the medium’s spend, from 2 advertisers active.

100.0%
Top 10 share
2,066
Ads tracked
6
Sector-only advertisers

Digital: Bcgamee.Com leads the medium

Digital carries 71.8% of the sector’s ads over the 12 months to September 2025. In January 2026, Bcgamee.Com holds 24.8% of the medium’s spend and the top ten advertisers hold 76.9%.

Top advertiser
Bcgamee.Com
24.8% of the sector’s digital spend in January 2026
Top 10 concentration
76.9%
of the sector’s digital spend sits with ten advertisers
Advertiser count
563
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
3.8% is youtube
YouTube 3.8%
Facebook 3.2%
X 1.7%
Reddit 1.7%
All others 89.6%

YouTube takes 3.8%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
86.9% is display
Display 86.9%
Video 13.1%

Display takes 86.9%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
62.7% is desktop display
Desktop Display 62.7%
Mobile Display 19.6%
Desktop Video 5.5%
Mobile Video 4.6%
All others 7.6%

Desktop Display takes 62.7%, the largest single share.

Advertisers seen only in this sector 2,690 advertisers
01 Galactus Funware Technology
02 Enshrouded Game
03 Magic Continent
04 Imperia Online Jsc
05 Giritech Data Intelligence
06 Steampowered
07 Deltatech Gaming
08 Gaijin Entertainment
09 Junglee Games
10 Exitlag

2,690 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Bcgamee.Com led digital in January 2026, on 24.8% of the medium’s spend, from 563 advertisers active.

76.9%
Top 10 share
7,540
Ads tracked
2,690
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Saturday and Sunday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Television takes 99.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Sporta Technologies Private leads the sector on 58.9% of that spend.

03

The sector ran 9,632 ads from 564 advertisers in January 2026.

04

71.8% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 124 against an opening quarter of 100.

06

North zone carries 39.8% of the sector’s radio spend.

07

YouTube carries 3.8% of the sector’s digital ads.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?