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M P Jewellers Advertising in India

TLDR

M P Jewellers ads appeared 7,399 times across Indian media, which puts it #544 among Media brands. 7,115 of those were on TV, more than on any other medium. May is its busiest month.

  • 96% of its ads run on television.
  • 52% of its TV airtime runs alongside Drama / Soap.
  • It runs about 27× more ads in May than in its quietest month.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 16 months · the tallest point is its busiest month
27×
peak vs trough
May'25
Aug'24May'25Mar'26
Ads run
7,399
times an ad appeared
Category rank
#544
of 6675 in Media
Share of category ads
<0.1%
of every Media ad
Media used
2
of 5 tracked media
Top medium
TV
96% of its ads
Peak month
May
seasonal high

Where its ads run.

M P Jewellers splits its measured ads across 2 media, and TV leads at 96%. The dashed line shows what a typical Media brand does.

What this means

Each bar is the share of M P Jewellers's ads that ran on that medium. The dashed line is the average across all Media brands.

Medium % of its ads
TV
96.2%
Outdoor
3.8%
M P Jewellers Average across Media brands

Where it airs on TV.

TV channelAds run
01
Zee Bangla HD
3,164
02
Z Bangla
1,173
03
News Live
943
04
News18 Assam
692
05
Abp Ananda
594
06
News18 Bangla
356
07
Tv9 Bangla
182
08
Jalsha Movies HD
2
3,164

ads on Zee Bangla HD, the TV channel it advertises on most.

What this means

This is the number of ads M P Jewellers ran on each channel.

52% of its TV airtime runs with Drama / Soap.

Drama / Soap 52% share of TV airtime
Drama / Soap 52%
News Bulletin 31%
Mythological / Costume Dramas 7%
Interviews / Portraits / Discussio 4%
Talent Search / Feats 2%
Game Show / Quiz 2%
Action / Thriller 1%
Music Shows / Songs 1%
What this means

Each figure is the share of M P Jewellers's TV airtime that ran alongside that kind of programme.

A clear airing peak around 9 PM.

0003060912151821 peak 9 PM

M P Jewellers's airings cluster around 21:30-21:59, with the deepest reach concentrated in a narrow window.

Time of day Ads run
21:30-21:59303
07:00-07:29295
07:30-07:59271
06:00-06:29247
19:30-19:59233
17:30-17:59213
What this means

Each spoke is the share of M P Jewellers's airings in that part of the day. The longer the spoke, the busier the slot.

When, and in which languages.

Day of week
Sunday
1,199
Monday
1,015
Tuesday
982
Wednesday
973
Saturday
948
Friday
943
Thursday
891

Sunday indexes highest, making it the brand's busiest broadcast day.

Creative language
Bengali
164

Language spread shows how local, or how national, the buy really is.

What it advertises.

Headline product
Tp M P Jewellers

leads M P Jewellers's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads M P Jewellers ran for each product.

01
Tp M P Jewellers
4,554
02
M P Jewellers
2,561
Brand DNA

M P Jewellers advertises across 2 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

TV-ledSeasonal
Ad-intensity score
9 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Kolkatta.

KolkattaGuwahatiBangalore
Kolkatta
142
Guwahati
60
Bangalore
50
Kolkata
32

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

The Media field, measured.

 AdvertiserShare of the leaderAds run
01
2,52,962
04
1,58,445
05
1,50,167
06
1,48,450
07
1,35,812
09
M P Jewellers This brand
4,554
What this means

M P Jewellers ranks #544 of 6,675 advertisers in Media, counted by how many ads each one ran. These counts cover Media advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
M P Jewellers Average across Media brands
AxisMMedia
Digital02
TV9693
Top genre5256
Print04
Radio01
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about M P Jewellers's media.

How many ads did M P Jewellers run in India?

A M P Jewellers ad appeared 7,399 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #544 among Media brands.

Where did M P Jewellers's ads run?

M P Jewellers ran 7,115 ads on TV and 284 ads on outdoor.

Which TV channels did M P Jewellers advertise on?

M P Jewellers ran 3,164 ads on Zee Bangla HD, more than on any other channel. Next come Z Bangla and News Live.

What kind of TV programmes did M P Jewellers advertise around?

52% of M P Jewellers's television ads ran alongside drama / soap programming.

When did M P Jewellers advertise the most?

M P Jewellers ran the most ads in May and the fewest around January.

Media

Campaigns we have run for brands like M P Jewellers

A campaign we planned, booked and photographed for another advertiser in Media, run by the same team and the same process you would work with.

Pocket FM · Entertainment & Media

Train headrest covers for a Marvel audio series

Audio needs a moment when someone is seated, idle and holding a phone, which is exactly a train journey. Headrest covers were branded across the coaches with the Marvel audio series titles, Spider-Man and Iron Man, and each cover carried a QR code and the app store badges, so the passenger looking at the seat in front could start listening on the same journey. The format sits in the passenger’s eye line for the whole trip.

What it delivered

Putting the QR code on the seat in front converts the format from branding into an install route, because the audience is already holding the device the ad wants them to use. Licensed characters did the stopping work, so the panel only needed to carry the title and the code.

Format Train headrest covers
Content Marvel audio series
Response QR code to the app
Pocket FM Marvel headrest covers on train seats with QR codes to the audio series
Pocket FM headrest branding running down a full train coach

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Gaming and betting advertising in India

Television is the sector’s leading medium, taking 99.0% of ad spend over the 12 months to September 2025. Sporta Technologies Private leads on 58.9% of that spend, 71.8% of the sector’s ads run on digital, and 564 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
99.0%
Television share of spend
the sector’s most used medium over the 12 months to September 2025
9,632
Ads in January 2026
across all four media
564
Advertisers
active in January 2026
71.8%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +24%
0
40
90
130
100
114
105
124
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 24% on the opening quarter.

Digital +105%
0
90
190
280
100
137
314
205
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 105% on the opening quarter.

Radio −31%
0
60
110
170
100
160
179
69
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 31% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

99.0% is television

Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 99.0% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Television 99.0%
Radio 0.5%
Print 0.4%

A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
3
6
5
1
1235
1058
1171
1073
3
8
7
3
PrintDigitalRadio
Y2022 Y2023 Y2024

Radio: Og Global Access leads the medium

Radio carries 0.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Og Global Access holds 50.6% of the medium’s spend and the top ten advertisers hold 100.0%.

Top advertiser
Og Global Access
50.6% of the sector’s radio spend in January 2026
Top 10 concentration
100.0%
of the sector’s radio spend sits with ten advertisers
Advertiser count
2
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
39.8% is north zone
North zone 39.8%
West zone 35.5%
South zone 20.4%
East zone 4.4%

North zone takes 39.8%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
36.5% is prime time
Prime time 36.5%
Morning 27.4%
Afternoon 14.9%
Early morning 12.5%
All others 8.7%

Prime time takes 36.5%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 Radio Mirchi 16.7%
02 Big FM 13.0%
03 Radio City 7.9%
04 My FM 5.4%
05 Mirchi Love 3.6%

Radio Mirchi carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 6 advertisers
01 Pmsport N V
02 White Star B V
03 Skillhub Online Games Federation
04 Zuplay
05 Upsports Vision
06 Lipi

6 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

Og Global Access led radio in January 2026, on 50.6% of the medium’s spend, from 2 advertisers active.

100.0%
Top 10 share
2,066
Ads tracked
6
Sector-only advertisers

Digital: Bcgamee.Com leads the medium

Digital carries 71.8% of the sector’s ads over the 12 months to September 2025. In January 2026, Bcgamee.Com holds 24.8% of the medium’s spend and the top ten advertisers hold 76.9%.

Top advertiser
Bcgamee.Com
24.8% of the sector’s digital spend in January 2026
Top 10 concentration
76.9%
of the sector’s digital spend sits with ten advertisers
Advertiser count
563
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
3.8% is youtube
YouTube 3.8%
Facebook 3.2%
X 1.7%
Reddit 1.7%
All others 89.6%

YouTube takes 3.8%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
86.9% is display
Display 86.9%
Video 13.1%

Display takes 86.9%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
62.7% is desktop display
Desktop Display 62.7%
Mobile Display 19.6%
Desktop Video 5.5%
Mobile Video 4.6%
All others 7.6%

Desktop Display takes 62.7%, the largest single share.

Advertisers seen only in this sector 2,690 advertisers
01 Galactus Funware Technology
02 Enshrouded Game
03 Magic Continent
04 Imperia Online Jsc
05 Giritech Data Intelligence
06 Steampowered
07 Deltatech Gaming
08 Gaijin Entertainment
09 Junglee Games
10 Exitlag

2,690 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Bcgamee.Com led digital in January 2026, on 24.8% of the medium’s spend, from 563 advertisers active.

76.9%
Top 10 share
7,540
Ads tracked
2,690
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Saturday and Sunday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Television takes 99.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Sporta Technologies Private leads the sector on 58.9% of that spend.

03

The sector ran 9,632 ads from 564 advertisers in January 2026.

04

71.8% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 124 against an opening quarter of 100.

06

North zone carries 39.8% of the sector’s radio spend.

07

YouTube carries 3.8% of the sector’s digital ads.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?