Kansai Nerolac Paints Advertising in India
Kansai Nerolac Paints ads appeared 15,400 times across Indian media, which puts it #44 among Building & Industrial brands. 11,329 of those were on TV, more than on any other medium. September is its busiest month.
- 74% of its ads run on television.
- 53% of its TV airtime runs alongside News Bulletin.
- It runs about 64× more ads in September than in its quietest month.
Where its ads run.
Kansai Nerolac Paints splits its measured ads across 4 media, and TV leads at 74%. The dashed line shows what a typical Building & Industrial brand does.
Each bar is the share of Kansai Nerolac Paints's ads that ran on that medium. The dashed line is the average across all Building & Industrial brands.
Where it airs on TV.
ads on News18 Jammu Kashmir Ladakh Himachal, the TV channel it advertises on most.
This is the number of ads Kansai Nerolac Paints ran on each channel.
53% of its TV airtime runs with News Bulletin.
Each figure is the share of Kansai Nerolac Paints's TV airtime that ran alongside that kind of programme.
A clear airing peak around 6 PM.
Kansai Nerolac Paints's airings cluster around 18:30-18:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Kansai Nerolac Paints's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Saturday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Kansai Nerolac Paints's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Kansai Nerolac Paints ran for each product.
A geographic footprint, led by Lucknow.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.5% of Building & Industrial voice.
Kansai Nerolac Paints accounts for 0.5% of all measured Building & Industrial advertising, ranked #44 of 8,524 advertisers tracked in the category.
The Building & Industrial field, measured.
Kansai Nerolac Paints ranks #44 of 8,524 advertisers in Building & Industrial, counted by how many ads each one ran. These counts cover Building & Industrial advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Kansai Nerolac Paints's media.
How many ads did Kansai Nerolac Paints run in India?
A Kansai Nerolac Paints ad appeared 15,400 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #44 among Building & Industrial brands.
Where did Kansai Nerolac Paints's ads run?
Kansai Nerolac Paints ran 11,329 ads on TV, 3,921 ads on digital, 108 ads on radio and 42 ads on print.
Which TV channels did Kansai Nerolac Paints advertise on?
Kansai Nerolac Paints ran 670 ads on News18 Jammu Kashmir Ladakh Himachal, more than on any other channel. Next come Jkl 24x7 News and Gulistan News.
What kind of TV programmes did Kansai Nerolac Paints advertise around?
53% of Kansai Nerolac Paints's television ads ran alongside news bulletin programming.
When did Kansai Nerolac Paints advertise the most?
Kansai Nerolac Paints ran the most ads in September and the fewest around August.
Campaigns we have run for brands like Kansai Nerolac Paints
A campaign we planned, booked and photographed for another advertiser in Building & Industrial, run by the same team and the same process you would work with.
Bus panels across small-town Gujarat, every site geo-tagged on install
Colour coated roofing sheets sell in the small towns and semi-urban belts where houses are being built, which is exactly the network state transport buses cover. Panels ran in Gujarati across the Limbdi, Surendranagar, Dhrangadhra and Surat routes with a durability and colour promise. Every installation was photographed with its GPS coordinates, date and time stamped into the frame, including the night installs at the Udhna depot.
Geo-tagged proof settles the question that dogs a spread-out rural buy, which is whether a booked panel actually went up and where. The client received a location-stamped record for each site instead of a schedule they had to take on trust.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Building & Industrial
Real estate advertising in India
Print is the sector’s leading medium, taking 89.7% of ad spend over the 12 months to September 2025. Danube Properties leads on 7.8% of that spend, 16.2% of the sector’s ads run on digital, and 3,816 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 15% on the opening quarter.
Down 19% on the opening quarter.
Up 2% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 89.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Puravankara leads the medium
Television carries 5.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Puravankara holds 21.2% of the medium’s spend and the top ten advertisers hold 64.3%.
News Bulletin takes 59.1%, the largest single share.
Prime time takes 38.1%, the largest single share.
Telugu takes 27.3%, the largest single share.
197 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Puravankara led television in January 2026, on 21.2% of the medium’s spend, from 153 advertisers active.
Print: Nital Infra Projects leads the medium
Print carries 89.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Nital Infra Projects holds 14.7% of the medium’s spend and the top ten advertisers hold 32.1%.
North zone takes 41.5%, the largest single share.
Bennett, Coleman takes 23.4%, the largest single share.
Chennai takes 4.4%, the largest single share.
Times Of India carried the most print ads over the 12 months to September 2025.
9,619 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Nital Infra Projects led print in January 2026, on 14.7% of the medium’s spend, from 2,041 advertisers active.
Radio: Prestige Group leads the medium
Radio carries 4.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Prestige Group holds 4.1% of the medium’s spend and the top ten advertisers hold 24.2%.
West zone takes 36.5%, the largest single share.
Prime time takes 30.5%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
1,137 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Prestige Group led radio in January 2026, on 4.1% of the medium’s spend, from 302 advertisers active.
Digital: Keystone Realtors leads the medium
Digital carries 16.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Keystone Realtors holds 29.7% of the medium’s spend and the top ten advertisers hold 65.8%.
YouTube takes 10.8%, the largest single share.
Display takes 80.3%, the largest single share.
Desktop Display takes 44.3%, the largest single share.
5,824 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Keystone Realtors led digital in January 2026, on 29.7% of the medium’s spend, from 1,763 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 89.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Danube Properties leads the sector on 7.8% of that spend.
The sector ran 217,594 ads from 3,816 advertisers in January 2026.
16.2% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 115 against an opening quarter of 100.
News Bulletin carries 59.1% of the sector’s TV ads.
North zone carries 41.5% of the sector’s print spend.
West zone carries 36.5% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?