Case studies · Energy & Solar
GREW Solar
Cricket sponsorship taken onto the streets of Ahmedabad
A team sponsorship is bought on television and then usually stops there. This took it outside: large-format hoardings and unipoles across Ahmedabad carried the official solar energy partner status for the Gujarat Titans and Mumbai Indians, on arterial routes and junctions during the season. The sponsorship supplies the credibility, and the outdoor puts it in front of the same city that watches the team.
What it delivered
Street-level outdoor makes a sponsorship local, which television alone does not. Running it in the team’s home city during the season means the audience meets the partnership on match day and on the drive to work.
Format Large-format outdoor
Market Ahmedabad
Association IPL team partnership
Execution photography from the campaign, captured site by site as each placement went live.