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Gemini Edibles & Fats India Pv Advertising in India

TLDR

Gemini Edibles & Fats India Pv ads appeared 75,313 times across Indian media, which puts it #30 among Food & Beverages brands. 51,636 of those were on TV, more than on any other medium. February is its busiest month.

  • 69% of its ads run on television.
  • 30% of its TV airtime runs alongside News Bulletin.
  • It advertises steadily all year rather than in bursts.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 16 months · the tallest point is its busiest month
2×
peak vs trough
Apr'25
Oct'24Jun'25Mar'26
Ads run
75,313
times an ad appeared
Category rank
#30
of 6364 in Food & Beverages
Share of category ads
0.5%
of every Food & Beverages ad
Media used
4
of 5 tracked media
Top medium
TV
69% of its ads
Peak month
February
seasonal high

Where its ads run.

Gemini Edibles & Fats India Pv splits its measured ads across 4 media, and TV leads at 69%. The dashed line shows what a typical Food & Beverages brand does.

What this means

Each bar is the share of Gemini Edibles & Fats India Pv's ads that ran on that medium. The dashed line is the average across all Food & Beverages brands.

Medium % of its ads
TV
68.6%
Radio
26%
Digital
4.2%
Print
1.2%
Gemini Edibles & Fats India Pv Average across Food & Beverages brands

Where it airs on TV.

TV channelAds run
01
Star Suvarna
3,042
02
Colors Kannada HD
2,650
03
News Tamil 24x7
2,065
04
R Kannada
1,573
05
Colors Kannada
1,486
06
Kalinga TV
1,375
07
Star Vijay
1,332
08
Chutti TV
1,278
3,042

ads on Star Suvarna, the TV channel it advertises on most.

What this means

This is the number of ads Gemini Edibles & Fats India Pv ran on each channel.

The genres it leans on.

News Bulletin 30% share of TV airtime
News Bulletin 30%
Drama / Soap 21%
Feature Films 15%
Film Songs 14%
Film Based Magazines 7%
Religious / Devotional / Astrology 6%
Cartoons / Animation 4%
Cookery 3%
What this means

Each figure is the share of Gemini Edibles & Fats India Pv's TV airtime that ran alongside that kind of programme.

A clear airing peak around 8 PM.

0003060912151821 peak 8 PM

Gemini Edibles & Fats India Pv's airings cluster around 20:00-20:29, with the deepest reach concentrated in a narrow window.

Time of day Ads run
20:00-20:292,478
19:00-19:292,176
18:30-18:592,126
19:30-19:591,973
07:00-07:291,890
20:30-20:591,886
What this means

Each spoke is the share of Gemini Edibles & Fats India Pv's airings in that part of the day. The longer the spoke, the busier the slot.

When, and in which languages.

Day of week
Friday
6,349
Monday
6,044
Thursday
5,855
Wednesday
5,833
Tuesday
5,613
Saturday
5,342
Sunday
4,719

Friday indexes highest, making it the brand's busiest broadcast day.

Creative language
Kannada
4,598
Telugu
4,461
Tamil
2,704
Oriya
118

Language spread shows how local, or how national, the buy really is.

The digital footprint.

Creative mix
78% Display
22% Video

The display-vs-video balance signals whether the buy is reach-first or premium-attention.

Where the ads run (online)Ads run
01
YouTubeyoutube.com
308
02
JioCinemajiocinema.com
75
03
Timesofindiatimesofindia.indiatimes.com
56
04
Hotstarhotstar.com
56
05
Ufreegamesufreegames.com
42
06
Youtubeyoutube
40
07
Pokipoki.com
37
08
Rediffrediff.com
32
Formats & placements
Desktop Display
1,430
Mobile Display
993
Desktop Video
597
In App Video
68
Facebook Video
33
In APP Display
22

What it advertises.

Headline product
Be-Rite Refined Sunflower Oil

leads Gemini Edibles & Fats India Pv's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Gemini Edibles & Fats India Pv ran for each product.

01
Be-Rite Refined Sunflower Oil
18,234
02
Freedom Refined Sunflower Oil
13,389
03
Tp Freedom Refined Sunflower Oil
12,068
04
Freedom Rice Bran Oil
11,318
05
Tp Be-Rite Refined Sunflower Oil
7,164
06
Freedom Edible Oil
3,129
07
Tp Freedom Healthy Cooking Oils
1,924
08
Relish Hyderabad
1,862
09
Freedom Groundnut Oil
1,512
10
Freedom Kachi Ghani Mustard Oil
1,309
Brand DNA

Gemini Edibles & Fats India Pv advertises across 4 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

TV-ledOmnichannelAlways-onNational
Ad-intensity score
47 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Bangalore.

BangaloreHyderabadVizag
Bangalore
6,478
Hyderabad
4,239
Vizag
3,499
Chennai
1,389
Coimbatore
1,185
Mysore
96
Davanagere
93
Hubli
86
Mangalore
63
Gulbarg
60

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

0.5% of Food & Beverages voice.

Gemini Edibles & Fats India Pv accounts for 0.5% of all measured Food & Beverages advertising, ranked #30 of 6,364 advertisers tracked in the category.

#30
Category rank
6,364
Advertisers tracked
Each dot = 1% of all Food & Beverages ad voice

The Food & Beverages field, measured.

 AdvertiserShare of the leaderAds run
01
15,56,441
02
9,20,713
03
5,05,138
04
5,04,585
05
4,25,613
06
Itc
3,00,981
08
2,70,385
09
Gemini Edibles & Fats India Pv This brand
49,219
What this means

Gemini Edibles & Fats India Pv ranks #30 of 6,364 advertisers in Food & Beverages, counted by how many ads each one ran. These counts cover Food & Beverages advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Gemini Edibles & Fats India Pv Average across Food & Beverages brands
AxisGeminiFood & Beverages
Digital44
TV6972
Top genre3040
Print12
Radio2622
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Gemini Edibles & Fats India Pv's media.

How many ads did Gemini Edibles & Fats India Pv run in India?

A Gemini Edibles & Fats India Pv ad appeared 75,313 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #30 among Food & Beverages brands.

Where did Gemini Edibles & Fats India Pv's ads run?

Gemini Edibles & Fats India Pv ran 51,636 ads on TV, 19,592 ads on radio, 3,176 ads on digital and 909 ads on print.

Which TV channels did Gemini Edibles & Fats India Pv advertise on?

Gemini Edibles & Fats India Pv ran 3,042 ads on Star Suvarna, more than on any other channel. Next come Colors Kannada HD and News Tamil 24x7.

What kind of TV programmes did Gemini Edibles & Fats India Pv advertise around?

30% of Gemini Edibles & Fats India Pv's television ads ran alongside news bulletin programming.

When did Gemini Edibles & Fats India Pv advertise the most?

Gemini Edibles & Fats India Pv ran the most ads in February and the fewest around September.

Food & Beverages

Campaigns we have run for brands like Gemini Edibles & Fats India Pv

A campaign we planned, booked and photographed for another advertiser in Food & Beverages, run by the same team and the same process you would work with.

Baskin Robbins · Food & Beverage

Store openings announced inside their own catchments

A new ice cream store has one job on day one, which is to tell the people within a few minutes of it that it exists. The creative did exactly that and nothing more, leading with the place name, now at Shirdi and now in Ravet, backed with the full address and phone number. Sites were taken on the approach roads into each catchment rather than on the highest-traffic road in the city, so the audience seeing the board could actually act on it.

What it delivered

Naming the locality rather than the brand promise makes the board read as news instead of advertising. Buying inside the catchment means almost none of the impressions are wasted on people too far away to visit, which matters when the whole purpose is footfall to one door.

Format Hoardings
Markets Shirdi and Ravet, Pune
Message New store opening
Baskin Robbins hoarding announcing the new Shirdi store near Dwarkamai Temple
Baskin Robbins opening hoardings for the Ravet and Shirdi outlets

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Food and beverages advertising in India

Television is the sector’s leading medium, taking 72.7% of ad spend over the 12 months to September 2025. Vishnu Packaging leads on 10.1% of that spend, 3.6% of the sector’s ads run on digital, and 1,814 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
72.7%
Television share of spend
the sector’s most used medium over the 12 months to September 2025
375,585
Ads in January 2026
across all four media
1,814
Advertisers
active in January 2026
3.6%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +33%
0
40
90
130
100
111
100
133
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 33% on the opening quarter.

Digital +52%
0
60
110
170
100
114
198
152
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 52% on the opening quarter.

Radio −19%
0
40
90
130
100
82
82
81
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 19% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

72.7% is television

Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 72.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Television 72.7%
Print 26.4%
Radio 0.9%

A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
1068
1028
809
883
1582
1478
1505
1761
239
192
157
201
PrintDigitalRadio
Y2022 Y2023 Y2024

Television: Nestle leads the medium

Television carries 72.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Nestle holds 16.3% of the medium’s spend and the top ten advertisers hold 67.9%.

Top advertiser
Nestle
16.3% of the sector’s television spend in January 2026
Top 10 concentration
67.9%
of the sector’s television spend sits with ten advertisers
Advertiser count
281
active on television in January 2026
Preferred channel genres Share of TV ads · the 12 months to September 2025
20.6% is feature films
Feature Films 20.6%
Drama & soap 19.5%
News Bulletin 17.4%
Film Songs 9.0%
All others 33.5%

Feature Films takes 20.6%, the largest single share.

Preferred time bands Share of TV ads · the 12 months to September 2025
33.1% is prime time
Prime time 33.1%
Afternoon 22.7%
Morning 17.4%
Early morning 13.1%
All others 13.7%

Prime time takes 33.1%, the largest single share.

Languages aired Share of TV ads · the 12 months to September 2025
32.9% is hindi
Hindi 32.9%
Tamil 12.2%
Telugu 8.4%
Malayalam 8.3%
All others 38.2%

Hindi takes 32.9%, the largest single share.

Advertisers seen only in this sector 131 advertisers
01 Hector Beverages Private
02 Puro Wellness
03 Maliban Biscuit Manufactories
04 American Pistachios Growers
05 Godrej Tyson Foods
06 N.V.K.M & Sons
07 Kochammini Food Products
08 Sankethi Food Products
09 Vilcart Solutions
10 Apollo India (Jodhpur)

131 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.

January 2026

Nestle led television in January 2026, on 16.3% of the medium’s spend, from 281 advertisers active.

67.9%
Top 10 share
182,355
Ads tracked
131
Sector-only advertisers

Print: GCMMF (Amul) leads the medium

Print carries 26.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, GCMMF (Amul) holds 11.3% of the medium’s spend and the top ten advertisers hold 54.5%.

Top advertiser
GCMMF (Amul)
11.3% of the sector’s print spend in January 2026
Top 10 concentration
54.5%
of the sector’s print spend sits with ten advertisers
Advertiser count
589
active on print in January 2026
Zone-wise share Share of print spend · the 12 months to September 2025
44.7% is north zone
North zone 44.7%
West zone 24.2%
South zone 16.4%
East zone 14.7%

North zone takes 44.7%, the largest single share.

Publication groups Share of print spend · the 12 months to September 2025
18.1% is dainik bhaskar group of pubs
Dainik Bhaskar Group Of Pubs 18.1%
Bennett, Coleman 12.2%
Rajasthan Patrika 11.4%
Jagran Prakashan 10.9%
All others 47.4%

Dainik Bhaskar Group Of Pubs takes 18.1%, the largest single share.

Leading markets Share of print ads · the 12 months to September 2025
2.8% is kolkata
Kolkata 2.8%
New Delhi 2.7%
Mumbai 2.5%
Bangalore 2.0%
All others 90.0%

Kolkata takes 2.8%, the largest single share.

Most used publications Share of print ads · the 12 months to September 2025
01 Dainik Jagran 4.8%
02 Vijay Karnataka 4.4%
03 Vijayavani 1.3%
04 Amar Ujala 0.5%
05 Samaj 0.4%

Dainik Jagran carried the most print ads over the 12 months to September 2025.

Advertisers seen only in this sector 1,578 advertisers
01 Dhariwal Tobacco Products
02 Ss Associates (Del)
03 Maa Vindhyavasini Tobacco
04 Ghanshyamdas
05 Shree Guruji Products
06 Kedia Pavitra
07 Good 2 Great Industries
08 Pinkcity Mills
09 Mehrotra Consumer Products
10 Foodrite

1,578 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.

January 2026

GCMMF (Amul) led print in January 2026, on 11.3% of the medium’s spend, from 589 advertisers active.

54.5%
Top 10 share
4,350
Ads tracked
1,578
Sector-only advertisers

Radio: Vishnu Packaging leads the medium

Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Vishnu Packaging holds 15.3% of the medium’s spend and the top ten advertisers hold 63.2%.

Top advertiser
Vishnu Packaging
15.3% of the sector’s radio spend in January 2026
Top 10 concentration
63.2%
of the sector’s radio spend sits with ten advertisers
Advertiser count
125
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
36.4% is north zone
North zone 36.4%
West zone 32.4%
East zone 16.9%
South zone 14.2%

North zone takes 36.4%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
29.3% is prime time
Prime time 29.3%
Afternoon 23.6%
Morning 21.0%
Early morning 14.2%
All others 11.9%

Prime time takes 29.3%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 My FM 13.8%
02 Big FM 10.1%
03 Radio Mirchi 8.2%
04 Red FM 7.9%
05 Radio City 5.2%

My FM carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 224 advertisers
01 Kedia Pavitra
02 Vikram Roller Flour Mills
03 Vimal Agro Products
04 Attica Gold Pan Masala
05 Pinkcity Mills
06 Walko Qsr
07 Kirana King Marketing
08 V R S Foods
09 Pawanshree Food Intl
10 Dev Milk Foods

224 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

Vishnu Packaging led radio in January 2026, on 15.3% of the medium’s spend, from 125 advertisers active.

63.2%
Top 10 share
171,085
Ads tracked
224
Sector-only advertisers

Digital: GCMMF (Amul) leads the medium

Digital carries 3.6% of the sector’s ads over the 12 months to September 2025. In January 2026, GCMMF (Amul) holds 17.8% of the medium’s spend and the top ten advertisers hold 43.8%.

Top advertiser
GCMMF (Amul)
17.8% of the sector’s digital spend in January 2026
Top 10 concentration
43.8%
of the sector’s digital spend sits with ten advertisers
Advertiser count
1,150
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
23.1% is facebook
Facebook 23.1%
YouTube 12.9%
ZEE5 1.1%
SonyLIV 1.0%
All others 61.9%

Facebook takes 23.1%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
71.1% is display
Display 71.1%
Video 28.9%

Display takes 71.1%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
30.4% is desktop display
Desktop Display 30.4%
Mobile Display 24.3%
Desktop Video 16.0%
Facebook Display 14.2%
All others 15.1%

Desktop Display takes 30.4%, the largest single share.

Advertisers seen only in this sector 2,578 advertisers
01 Bon Fiction
02 Arelang Naturals
03 Nepenthe Coffee And Chocolate
04 Eat Better Ventures
05 R & A Artisanal Foods
06 Time Plus Q Technologies
07 Artisante
08 Feastables
09 Go Desi Mandi
10 Wild Child Enterprises

2,578 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

GCMMF (Amul) led digital in January 2026, on 17.8% of the medium’s spend, from 1,150 advertisers active.

43.8%
Top 10 share
17,795
Ads tracked
2,578
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Saturday and Monday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Television takes 72.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Vishnu Packaging leads the sector on 10.1% of that spend.

03

The sector ran 375,585 ads from 1,814 advertisers in January 2026.

04

3.6% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 133 against an opening quarter of 100.

06

Feature Films carries 20.6% of the sector’s TV ads.

07

North zone carries 44.7% of the sector’s print spend.

08

North zone carries 36.4% of the sector’s radio spend.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?