Coromandel Intl Advertising in India
Coromandel Intl ads appeared 9,155 times across Indian media, making it the #3 biggest Agriculture advertiser. 8,838 of those were on TV, more than on any other medium. December is its busiest month.
- 96% of its ads run on television.
- 68% of its TV airtime runs alongside News Bulletin.
- It runs about 3072× more ads in December than in its quietest month.
Where its ads run.
Coromandel Intl splits its measured ads across 3 media, and TV leads at 97%. The dashed line shows what a typical Agriculture brand does.
Each bar is the share of Coromandel Intl's ads that ran on that medium. The dashed line is the average across all Agriculture brands.
Where it airs on TV.
ads on 10 TV, the TV channel it advertises on most.
This is the number of ads Coromandel Intl ran on each channel.
68% of its TV airtime runs with News Bulletin.
Each figure is the share of Coromandel Intl's TV airtime that ran alongside that kind of programme.
A clear airing peak around 6 AM.
Coromandel Intl's airings cluster around 06:30-06:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Coromandel Intl's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Monday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Coromandel Intl's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Coromandel Intl ran for each product.
A geographic footprint, led by Nasik.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
5.2% of Agriculture voice.
Coromandel Intl accounts for 5.2% of all measured Agriculture advertising, ranked #3 of 1,032 advertisers tracked in the category.
The Agriculture field, measured.
Coromandel Intl ranks #3 of 1,032 advertisers in Agriculture, counted by how many ads each one ran. These counts cover Agriculture advertising only, so they are smaller than a brand's national total.
Who's accelerating in Agriculture.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Coromandel Intl's media.
How many ads did Coromandel Intl run in India?
A Coromandel Intl ad appeared 9,155 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #3 among Agriculture brands.
Where did Coromandel Intl's ads run?
Coromandel Intl ran 8,838 ads on TV, 193 ads on print and 124 ads on digital.
Which TV channels did Coromandel Intl advertise on?
Coromandel Intl ran 1,434 ads on 10 TV, more than on any other channel. Next come News Tamil 24x7 and Polimer News.
What kind of TV programmes did Coromandel Intl advertise around?
68% of Coromandel Intl's television ads ran alongside news bulletin programming.
When did Coromandel Intl advertise the most?
Coromandel Intl ran the most ads in December and the fewest around April.
Campaigns we have run for brands like Coromandel Intl
A campaign we planned, booked and photographed for another advertiser in Agriculture, run by the same team and the same process you would work with.
Vernacular roadside hoardings through the tractor belt
Tractor buying happens close to home, so the plan stayed on the roads farmers already use. Large roadside hoardings went up on rural approach routes and village junctions, written in the language of the belt they stand in rather than translated from a national creative. Marathi sites carried the 4515 as the progressive farmer’s first choice; Hindi sites led on price, with the 4415 and 4515 shown at their on-road figures. Every board ended with the local dealer’s phone number, so the site worked as a lead source and not only as recall.
Naming the price and the dealer on the board turns a visibility site into an enquiry route: a farmer passing on a bike has the model, the figure and the number in one read. Running Marathi and Hindi versions off the same layout kept production simple while letting each market read the message in its own language.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Agriculture
Agriculture and farming advertising in India
Print is the sector’s leading medium, taking 79.1% of ad spend over the 12 months to September 2025. IFFCO leads on 37.0% of that spend, 9.3% of the sector’s ads run on digital, and 199 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 28% on the opening quarter.
Up 77% on the opening quarter.
Down 11% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 79.1% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Dhanuka Agritech leads the medium
Television carries 20.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Dhanuka Agritech holds 40.5% of the medium’s spend and the top ten advertisers hold 92.0%.
News Bulletin takes 81.3%, the largest single share.
Prime time takes 63.8%, the largest single share.
Hindi takes 34.4%, the largest single share.
29 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Dhanuka Agritech led television in January 2026, on 40.5% of the medium’s spend, from 28 advertisers active.
Print: IFFCO leads the medium
Print carries 79.1% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, IFFCO holds 11.6% of the medium’s spend and the top ten advertisers hold 55.5%.
North zone takes 32.8%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 15.2%, the largest single share.
Jalgaon takes 3.5%, the largest single share.
Lokmat carried the most print ads over the 12 months to September 2025.
447 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
IFFCO led print in January 2026, on 11.6% of the medium’s spend, from 94 advertisers active.
Radio: Indo-Ameri Hybrid Seeds leads the medium
Radio carries 0.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Indo-Ameri Hybrid Seeds holds 67.5% of the medium’s spend and the top ten advertisers hold 100.0%.
West zone takes 54.2%, the largest single share.
Prime time takes 28.8%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
7 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Indo-Ameri Hybrid Seeds led radio in January 2026, on 67.5% of the medium’s spend, from 5 advertisers active.
Digital: Healthunbox leads the medium
Digital carries 9.3% of the sector’s ads over the 12 months to September 2025. In January 2026, Healthunbox holds 24.0% of the medium’s spend and the top ten advertisers hold 89.2%.
YouTube takes 30.3%, the largest single share.
Video takes 62.3%, the largest single share.
Desktop Video takes 37.8%, the largest single share.
264 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Healthunbox led digital in January 2026, on 24.0% of the medium’s spend, from 96 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 79.1% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
IFFCO leads the sector on 37.0% of that spend.
The sector ran 4,134 ads from 199 advertisers in January 2026.
9.3% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 128 against an opening quarter of 100.
News Bulletin carries 81.3% of the sector’s TV ads.
North zone carries 32.8% of the sector’s print spend.
West zone carries 54.2% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?