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Tirth Agro Technology Advertising in India

TLDR

Tirth Agro Technology ads appeared 6,954 times across Indian media, making it the #2 biggest Agriculture advertiser. 6,948 of those were on radio, more than on any other medium. March is its busiest month.

  • It runs about 675× more ads in March than in its quietest month.
  • About 1 in every 17 Agriculture ads in India is one of theirs, which makes it #2 in the category.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 5 months · the tallest point is its busiest month
675×
peak vs trough
Mar'25
Nov'24Jan'25Apr'25
Ads run
6,954
times an ad appeared
Category rank
#2
of 1032 in Agriculture
Share of category ads
6%
of every Agriculture ad
Media used
2
of 5 tracked media
Top medium
Radio
100% of its ads
Peak month
March
seasonal high

Where its ads run.

Tirth Agro Technology splits its measured ads across 2 media, and radio leads at 100%. The dashed line shows what a typical Agriculture brand does.

What this means

Each bar is the share of Tirth Agro Technology's ads that ran on that medium. The dashed line is the average across all Agriculture brands.

Medium % of its ads
Radio
99.9%
Print
0.1%
Tirth Agro Technology Average across Agriculture brands

What it advertises.

Headline product
Shaktiman Farm Equipments (Shakti)

leads Tirth Agro Technology's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Tirth Agro Technology ran for each product.

01
Shaktiman Farm Equipments (Shakti)
6,088
02
Shaktiman Rotovator
866
Brand DNA

Tirth Agro Technology advertises across 2 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

Single-mediumSeasonalMass-reachNationalTop challenger
Ad-intensity score
46 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Ahmedabad.

AhmedabadSuratLucknow
Ahmedabad
1,052
Surat
1,051
Lucknow
895
Kanpur
881
Nagpur
647
Jaipur
636
Indore
610
Bhopal
606
Chandigarh
570
Panipat
2

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

6% of Agriculture voice.

Tirth Agro Technology accounts for 6% of all measured Agriculture advertising, ranked #2 of 1,032 advertisers tracked in the category.

#2
Category rank
1,032
Advertisers tracked
Each dot = 1% of all Agriculture ad voice

The Agriculture field, measured.

 AdvertiserShare of the leaderAds run
02
Tirth Agro Technology This brand
6,954
08
Poorva Chemtech
4,684
09
Corteva Agriscience
4,681
What this means

Tirth Agro Technology ranks #2 of 1,032 advertisers in Agriculture, counted by how many ads each one ran. These counts cover Agriculture advertising only, so they are smaller than a brand's national total.

Who's accelerating in Agriculture.

New entrants this period
Poorva Chemtech new

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Tirth Agro Technology Average across Agriculture brands
AxisTirthAgriculture
Digital012
TV071
Top genre067
Print05
Radio10012
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Tirth Agro Technology's media.

How many ads did Tirth Agro Technology run in India?

A Tirth Agro Technology ad appeared 6,954 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #2 among Agriculture brands.

Where did Tirth Agro Technology's ads run?

Tirth Agro Technology ran 6,948 ads on radio and 6 ads on print.

When did Tirth Agro Technology advertise the most?

Tirth Agro Technology ran the most ads in March and the fewest around January.

Agriculture

Campaigns we have run for brands like Tirth Agro Technology

A campaign we planned, booked and photographed for another advertiser in Agriculture, run by the same team and the same process you would work with.

Solis Tractors · Agriculture

Vernacular roadside hoardings through the tractor belt

Tractor buying happens close to home, so the plan stayed on the roads farmers already use. Large roadside hoardings went up on rural approach routes and village junctions, written in the language of the belt they stand in rather than translated from a national creative. Marathi sites carried the 4515 as the progressive farmer’s first choice; Hindi sites led on price, with the 4415 and 4515 shown at their on-road figures. Every board ended with the local dealer’s phone number, so the site worked as a lead source and not only as recall.

What it delivered

Naming the price and the dealer on the board turns a visibility site into an enquiry route: a farmer passing on a bike has the model, the figure and the number in one read. Running Marathi and Hindi versions off the same layout kept production simple while letting each market read the message in its own language.

Format Roadside hoardings
Markets Marathi and Hindi tractor belts
Creative Model, price and dealer number
Solis 4515 hoarding in Marathi on a rural approach road, carrying the local dealer number
Hindi price-led Solis hoarding showing the 4415 and 4515 on-road prices

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Agriculture and farming advertising in India

Print is the sector’s leading medium, taking 79.1% of ad spend over the 12 months to September 2025. IFFCO leads on 37.0% of that spend, 9.3% of the sector’s ads run on digital, and 199 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
79.1%
Print share of spend
the sector’s most used medium over the 12 months to September 2025
4,134
Ads in January 2026
across all four media
199
Advertisers
active in January 2026
9.3%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +28%
0
40
90
130
100
105
93
128
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 28% on the opening quarter.

Digital +77%
0
60
110
170
100
69
127
177
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 77% on the opening quarter.

Radio −11%
0
70
140
200
100
240
122
89
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 11% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

79.1% is print

Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 79.1% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Print 79.1%
Television 20.2%
Radio 0.7%

A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
203
211
165
200
150
140
168
162
7
7
6
9
PrintDigitalRadio
Y2022 Y2023 Y2024

Television: Dhanuka Agritech leads the medium

Television carries 20.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Dhanuka Agritech holds 40.5% of the medium’s spend and the top ten advertisers hold 92.0%.

Top advertiser
Dhanuka Agritech
40.5% of the sector’s television spend in January 2026
Top 10 concentration
92.0%
of the sector’s television spend sits with ten advertisers
Advertiser count
28
active on television in January 2026
Preferred channel genres Share of TV ads · the 12 months to September 2025
81.3% is news bulletin
News Bulletin 81.3%
Reviews & reports 3.3%
Interviews & discussion 2.9%
Religious & devotional 2.3%
All others 10.2%

News Bulletin takes 81.3%, the largest single share.

Preferred time bands Share of TV ads · the 12 months to September 2025
63.8% is prime time
Prime time 63.8%
Early morning 13.5%
Afternoon 7.9%
Morning 7.0%
All others 7.8%

Prime time takes 63.8%, the largest single share.

Languages aired Share of TV ads · the 12 months to September 2025
34.4% is hindi
Hindi 34.4%
Marathi 22.0%
Gujarati 16.6%
Telugu 8.7%
All others 18.3%

Hindi takes 34.4%, the largest single share.

Advertisers seen only in this sector 29 advertisers
01 Shriram Bioseed Genetics
02 Sona Poly Plast
03 Mahyco (Mah Hybrid Seed Corp)
04 Narmada Bio-Chem
05 Sahyadri Agrovet Services
06 Pasura Crop Care
07 Kisaan Parivar
08 Synergy Crop Protection
09 Lotus Realty
10 Hanvika Organic Innovations

29 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.

January 2026

Dhanuka Agritech led television in January 2026, on 40.5% of the medium’s spend, from 28 advertisers active.

92.0%
Top 10 share
2,413
Ads tracked
29
Sector-only advertisers

Print: IFFCO leads the medium

Print carries 79.1% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, IFFCO holds 11.6% of the medium’s spend and the top ten advertisers hold 55.5%.

Top advertiser
IFFCO
11.6% of the sector’s print spend in January 2026
Top 10 concentration
55.5%
of the sector’s print spend sits with ten advertisers
Advertiser count
94
active on print in January 2026
Zone-wise share Share of print spend · the 12 months to September 2025
32.8% is north zone
North zone 32.8%
West zone 30.8%
South zone 25.7%
East zone 10.7%

North zone takes 32.8%, the largest single share.

Publication groups Share of print spend · the 12 months to September 2025
15.2% is dainik bhaskar group of pubs
Dainik Bhaskar Group Of Pubs 15.2%
Bennett, Coleman 13.7%
Rajasthan Patrika 8.4%
Jagran Prakashan 7.3%
All others 55.4%

Dainik Bhaskar Group Of Pubs takes 15.2%, the largest single share.

Leading markets Share of print ads · the 12 months to September 2025
3.5% is jalgaon
Jalgaon 3.5%
Aurangabad 3.3%
Kolhapur 2.7%
Siliguri 2.4%
All others 88.1%

Jalgaon takes 3.5%, the largest single share.

Most used publications Share of print ads · the 12 months to September 2025
01 Lokmat 3.4%
02 Punya Nagri 3.2%
03 Bartman 2.3%
04 Deshonatti 2.3%
05 Modern Kheti 1.8%

Lokmat carried the most print ads over the 12 months to September 2025.

Advertisers seen only in this sector 447 advertisers
01 Ramnagar Seed Farm
02 Anant Irrigation
03 Indian Potash
04 Shriram Fertilizers & Chemical
05 Rotomag Motors & Controls/Balaji Irritech
06 Pawan Polytechs
07 Mahyco (Mah Hybrid Seed Corp)
08 Karnataka St Agri Marketing Board
09 Massey Ferguson
10 Shakti Vardhak Hyb Seeds

447 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.

January 2026

IFFCO led print in January 2026, on 11.6% of the medium’s spend, from 94 advertisers active.

55.5%
Top 10 share
182
Ads tracked
447
Sector-only advertisers

Radio: Indo-Ameri Hybrid Seeds leads the medium

Radio carries 0.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Indo-Ameri Hybrid Seeds holds 67.5% of the medium’s spend and the top ten advertisers hold 100.0%.

Top advertiser
Indo-Ameri Hybrid Seeds
67.5% of the sector’s radio spend in January 2026
Top 10 concentration
100.0%
of the sector’s radio spend sits with ten advertisers
Advertiser count
5
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
54.2% is west zone
West zone 54.2%
South zone 25.7%
North zone 16.1%
East zone 4.0%

West zone takes 54.2%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
28.8% is prime time
Prime time 28.8%
Morning 22.0%
Afternoon 20.4%
Early morning 14.6%
All others 14.2%

Prime time takes 28.8%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 My FM 52.7%
02 Radio One 14.1%
03 Radio City 8.5%
04 Radio Mirchi 8.2%
05 Mirchi Love 6.7%

My FM carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 7 advertisers
01 Tirth Agro Technology
02 Indo-Ameri Hybrid Seeds
03 Kribhco
04 Laxmi Agro Chemicals
05 Daftary Agro
06 Shewale Agro Farm
07 Synwood Agro

7 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

Indo-Ameri Hybrid Seeds led radio in January 2026, on 67.5% of the medium’s spend, from 5 advertisers active.

100.0%
Top 10 share
510
Ads tracked
7
Sector-only advertisers

Digital: Healthunbox leads the medium

Digital carries 9.3% of the sector’s ads over the 12 months to September 2025. In January 2026, Healthunbox holds 24.0% of the medium’s spend and the top ten advertisers hold 89.2%.

Top advertiser
Healthunbox
24.0% of the sector’s digital spend in January 2026
Top 10 concentration
89.2%
of the sector’s digital spend sits with ten advertisers
Advertiser count
96
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
30.3% is youtube
YouTube 30.3%
Facebook 15.4%
Abplive 8.2%
X 0.9%
All others 45.2%

YouTube takes 30.3%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
62.3% is video
Video 62.3%
Display 37.7%

Video takes 62.3%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
37.8% is desktop video
Desktop Video 37.8%
Mobile Video 19.7%
Desktop Display 15.7%
Facebook Display 11.9%
All others 14.9%

Desktop Video takes 37.8%, the largest single share.

Advertisers seen only in this sector 264 advertisers
01 Healthunbox
02 Balwaan Krishi
03 Nuvedo Labs
04 Utkarsh Agrochem
05 Icl Growing Solutions
06 Shakti Vardhak Hyb Seeds
07 Homfert Agro Labs
08 Allthatgrows
09 Sona Poly Plast
10 Celgen Biotech India

264 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Healthunbox led digital in January 2026, on 24.0% of the medium’s spend, from 96 advertisers active.

89.2%
Top 10 share
1,029
Ads tracked
264
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Friday and Saturday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Print takes 79.1% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

IFFCO leads the sector on 37.0% of that spend.

03

The sector ran 4,134 ads from 199 advertisers in January 2026.

04

9.3% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 128 against an opening quarter of 100.

06

News Bulletin carries 81.3% of the sector’s TV ads.

07

North zone carries 32.8% of the sector’s print spend.

08

West zone carries 54.2% of the sector’s radio spend.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?