These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Agriculture

Coromandel Intl vs Upl

In India's Agriculture category, Coromandel Intl ads appeared 6,001 times and Upl ads 5,294 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Coromandel Intl Upl
Ads run in Agriculture 6,001 5,294
Top medium TV TV

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Agriculture advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Coromandel Intl and Upl, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Coromandel Intl Upl
TV
95.7%
78.6%
Digital
1.8%
18.2%
Print
2.5%
3.2%

What the gap means.

The signals that separate Coromandel Intl and Upl in Agriculture, each drawn from our ad-monitoring sources.

01 The gap between them is 707 Agriculture ads.
02 Both put most of their Agriculture ads on TV: 96% for Coromandel Intl and 79% for Upl.
707

more Agriculture ads from Coromandel Intl than from Upl. The media Upl leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Coromandel Intl vs Upl.

How many Agriculture ads did Coromandel Intl and Upl run?

Coromandel Intl 6,001, Upl 5,294. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Agriculture advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.