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Head to head · Telecom

Samsung India Electronics vs Vodafone Idea

In India's Telecom category, Samsung India Electronics ads appeared 4,19,599 times and Vodafone Idea ads 78,913 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Samsung India Electronics Vodafone Idea
Ads run in Telecom 4,19,599 78,913
Top medium Digital Digital

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Telecom advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Samsung India Electronics and Vodafone Idea, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Samsung India Electronics Vodafone Idea
Digital
74.5%
42%
TV
12.8%
38.5%
Radio
11.2%
19.3%
Print
1.5%
0.2%

What the gap means.

The signals that separate Samsung India Electronics and Vodafone Idea in Telecom, each drawn from our ad-monitoring sources.

01 The gap between them is 3,40,686 Telecom ads.
02 Both put most of their Telecom ads on Digital: 74% for Samsung India Electronics and 42% for Vodafone Idea.
3,40,686

more Telecom ads from Samsung India Electronics than from Vodafone Idea, about 5.3× as many. The media Vodafone Idea leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Samsung India Electronics vs Vodafone Idea.

How many Telecom ads did Samsung India Electronics and Vodafone Idea run?

Samsung India Electronics 4,19,599, Vodafone Idea 78,913. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Telecom advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.