These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Telecom

Bharti Airtel vs Reliance Jio Infocomm

In India's Telecom category, Bharti Airtel ads appeared 60,432 times and Reliance Jio Infocomm ads 67,962 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Bharti Airtel Reliance Jio Infocomm
Ads run in Telecom 60,432 67,962
Top medium TV TV

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Telecom advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Bharti Airtel and Reliance Jio Infocomm, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Bharti Airtel Reliance Jio Infocomm
TV
64.4%
99.3%
Digital
35%
0.7%
Print
0.6%
none
Radio
none
none

What the gap means.

The signals that separate Bharti Airtel and Reliance Jio Infocomm in Telecom, each drawn from our ad-monitoring sources.

01 The gap between them is 7,530 Telecom ads.
02 Both put most of their Telecom ads on TV: 64% for Bharti Airtel and 99% for Reliance Jio Infocomm.
7,530

more Telecom ads from Reliance Jio Infocomm than from Bharti Airtel. The media Bharti Airtel leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Bharti Airtel vs Reliance Jio Infocomm.

How many Telecom ads did Bharti Airtel and Reliance Jio Infocomm run?

Bharti Airtel 60,432, Reliance Jio Infocomm 67,962. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Telecom advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.