These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Consumer Durables

Rayzon Solar vs Samsung India Electronics

In India's Consumer Durables category, Rayzon Solar ads appeared 68,974 times and Samsung India Electronics ads 1,58,420 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Rayzon Solar Samsung India Electronics
Ads run in Consumer Durables 68,974 1,58,420
Top medium Radio Digital

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Consumer Durables advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Rayzon Solar and Samsung India Electronics, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Rayzon Solar Samsung India Electronics
Digital
none
96.4%
Radio
100%
3.6%
Print
none
0.1%
TV
none
none

What the gap means.

The signals that separate Rayzon Solar and Samsung India Electronics in Consumer Durables, each drawn from our ad-monitoring sources.

01 The gap between them is 89,446 Consumer Durables ads.
02 They buy different media: Rayzon Solar leans on radio, Samsung India Electronics on digital.
89,446

more Consumer Durables ads from Samsung India Electronics than from Rayzon Solar, about 2.3× as many. The media Rayzon Solar leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Rayzon Solar vs Samsung India Electronics.

How many Consumer Durables ads did Rayzon Solar and Samsung India Electronics run?

Rayzon Solar 68,974, Samsung India Electronics 1,58,420. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Consumer Durables advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.