These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Consumer Durables

Lg Electronics vs Panasonic

In India's Consumer Durables category, Lg Electronics ads appeared 1,75,078 times and Panasonic ads 56,364 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Lg Electronics Panasonic
Ads run in Consumer Durables 1,75,078 56,364
Top medium Radio TV

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Consumer Durables advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Lg Electronics and Panasonic, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Lg Electronics Panasonic
Radio
75.7%
28.3%
TV
2.8%
64.4%
Digital
20.6%
7.2%
Print
0.9%
0.1%

What the gap means.

The signals that separate Lg Electronics and Panasonic in Consumer Durables, each drawn from our ad-monitoring sources.

01 The gap between them is 1,18,714 Consumer Durables ads.
02 They buy different media: Lg Electronics leans on radio, Panasonic on TV.
1,18,714

more Consumer Durables ads from Lg Electronics than from Panasonic, about 3.1× as many. The media Panasonic leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Lg Electronics vs Panasonic.

How many Consumer Durables ads did Lg Electronics and Panasonic run?

Lg Electronics 1,75,078, Panasonic 56,364. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Consumer Durables advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.