These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Services

Policybazaar Insurance Brokers Private vs Skyscanner

In India's Services category, Policybazaar Insurance Brokers Private ads appeared 2,68,802 times and Skyscanner ads 1,70,794 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Policybazaar Insurance Brokers Private Skyscanner
Ads run in Services 2,68,802 1,70,794
Top medium TV Digital

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Services advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Policybazaar Insurance Brokers Private and Skyscanner, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Policybazaar Insurance Brokers Private Skyscanner
TV
96.8%
none
Digital
3.2%
100%
Print
none
none

What the gap means.

The signals that separate Policybazaar Insurance Brokers Private and Skyscanner in Services, each drawn from our ad-monitoring sources.

01 The gap between them is 98,008 Services ads.
02 They buy different media: Policybazaar Insurance Brokers Private leans on TV, Skyscanner on digital.
98,008

more Services ads from Policybazaar Insurance Brokers Private than from Skyscanner, about 1.6× as many. The media Skyscanner leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Policybazaar Insurance Brokers Private vs Skyscanner.

How many Services ads did Policybazaar Insurance Brokers Private and Skyscanner run?

Policybazaar Insurance Brokers Private 2,68,802, Skyscanner 1,70,794. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Services advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.