These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Services

Amazon Online vs Policybazaar Insurance Brokers Private

In India's Services category, Amazon Online ads appeared 10,48,271 times and Policybazaar Insurance Brokers Private ads 2,68,802 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Amazon Online Policybazaar Insurance Brokers Private
Ads run in Services 10,48,271 2,68,802
Top medium Digital TV

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Services advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Amazon Online and Policybazaar Insurance Brokers Private, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Amazon Online Policybazaar Insurance Brokers Private
Digital
73.3%
3.2%
TV
26%
96.8%
Radio
0.6%
none
Print
0.1%
none

What the gap means.

The signals that separate Amazon Online and Policybazaar Insurance Brokers Private in Services, each drawn from our ad-monitoring sources.

01 The gap between them is 7,79,469 Services ads.
02 They buy different media: Amazon Online leans on digital, Policybazaar Insurance Brokers Private on TV.
7,79,469

more Services ads from Amazon Online than from Policybazaar Insurance Brokers Private, about 3.9× as many. The media Policybazaar Insurance Brokers Private leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Amazon Online vs Policybazaar Insurance Brokers Private.

How many Services ads did Amazon Online and Policybazaar Insurance Brokers Private run?

Amazon Online 10,48,271, Policybazaar Insurance Brokers Private 2,68,802. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Services advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.