These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Services

Flipkart.Com vs Star

In India's Services category, Flipkart.Com ads appeared 4,82,839 times and Star ads 1,94,324 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Flipkart.Com Star
Ads run in Services 4,82,839 1,94,324
Top medium Digital TV

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Services advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Flipkart.Com and Star, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Flipkart.Com Star
TV
43.2%
96.8%
Digital
56.6%
2.2%
Radio
0.1%
0.9%
Print
0.2%
0.1%

What the gap means.

The signals that separate Flipkart.Com and Star in Services, each drawn from our ad-monitoring sources.

01 The gap between them is 2,88,515 Services ads.
02 They buy different media: Flipkart.Com leans on digital, Star on TV.
2,88,515

more Services ads from Flipkart.Com than from Star, about 2.5× as many. The media Star leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Flipkart.Com vs Star.

How many Services ads did Flipkart.Com and Star run?

Flipkart.Com 4,82,839, Star 1,94,324. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Services advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.