These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Retail

Myg vs Vasanth & Co

In India's Retail category, Myg ads appeared 63,880 times and Vasanth & Co ads 83,112 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Myg Vasanth & Co
Ads run in Retail 63,880 83,112
Top medium Radio Radio

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Retail advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Myg and Vasanth & Co, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Myg Vasanth & Co
Radio
73.5%
50.8%
TV
21.8%
46%
Digital
3.5%
0.9%
Print
1.1%
2.3%

What the gap means.

The signals that separate Myg and Vasanth & Co in Retail, each drawn from our ad-monitoring sources.

01 The gap between them is 19,232 Retail ads.
02 Both put most of their Retail ads on Radio: 74% for Myg and 51% for Vasanth & Co.
19,232

more Retail ads from Vasanth & Co than from Myg. The media Myg leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Myg vs Vasanth & Co.

How many Retail ads did Myg and Vasanth & Co run?

Myg 63,880, Vasanth & Co 83,112. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Retail advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.